Tesco Mobile gets two weeks for Black Friday. Strong emboldened standee at front of store, but the logo is small and shoppers might miss that this is specifically for the Mobile division of the business
This is a busy window but the Black Friday message is getting biggest shout here at The Entertainer as it differentiates through strong use of contrasting black and is positioned at the front of the window
Simple, clear and to the point message from John Lewis
Price Match, familiar message from John Lewis an important reminder not least on Black Friday. Never knowingly undersold
Using 3 banners to repeat the message in John Lewis. Does this strengthen the message or adds to visual clutter?
Currys PC World. Same message as in 2015, and one that accommodates the promotional campaign better than use of the term Black Friday alone. The colour conveys the occasion that it is tapping into
Nice security banner in Currys PC World with the addition of the "tag" on top. The use of the yellow key line increases standout, otherwise the black would blend in to the surrounds
Like this trade up incentive in Morrisons. Same promotion as that run in 2015. Like the "Black Five-days" almost sounds health conscious!
In this Morrisons store Black Friday was restricted to the large foyer
Large electronics in Tesco. The style in which this is presented is reminiscent of what we would expect to see in larger Currys PC World stores
Either replenishment is exceptionally good on this prime gondola end or high price point Tupperware is not the kind of deal that shoppers are looking for on Black Friday
Tesco. Here are the deals, presented on a huge card standee. Like that the messages can be interchanged
Fat Face stood out in 2015 for their stance against discounting associated with Black Friday and they followed the same course in 2016. However the window poster was much smaller this year and we would argue that a shopper is unlikely to read all of this small text in a window
Mid afternoon in Superdrug with these FSDU's at the front of the store. It reinforces the urgency of the deal but shame to miss the promotional opportunity all the same
Ethical Body Shop taking part in the seasonal campaign. The promotion is strong and clear through size and boldness of text, but stands out all the more because of the beautiful setting and reinforcement of environmental message
Love Smiggle's approach to Black Friday, similar to 2015 in message content and it definitely stands out in the otherwise less than inspirational Black Friday POS we saw this year