Who is doing what to capitalise on Olympics 2016
UK website for Nespresso highlighting the limited edition flavour.
The POS was simply executed in this Nespresso store but of course a South American link makes perfect sense for coffee
No specific reference to the Olympics but the link is obvious. It is easy for non Olympic partners to capitalise on the event instore
Nespresso Window display for limited edition flavour. Not immediately obvious what the door represents though might be a tenuous link with the houses on the website
Making Easter eggs relevant to the Olympics? There are no limits :-)
At last! Some retailer interest in the Olympics. Sainsbury's again supporting the GB paralympics team
a truly beautiful photograph
P&G teaming up with Sainsbury's. Not particularly clear what the donation is though?
Muller Olympics getting prominence in Asda car park.
Unique to see both Team GB and Team Ireland communicated in the same space.
The Fairy GoodMuller on pack offer associated with the Olympics
Strongbow in Sainsbury's.
Team GB sponsor Pringles with a Brazilian flavour. Spotted in Asda
Kellogg's gave a helping hand to their Olympics promotion in Asda with POS