POS Parasite units

Collection by POS Insights

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POS Insights
From a shopper perspective the units were very strong, easy to see.  The lack of transparency makes it harder to see when they need to be refilled

From a shopper perspective the units were very strong, easy to see. The lack of transparency makes it harder to see when they need to be refilled

Love the clip strip design, message clarity on pack and on the POS, less convinced by its location

Love the clip strip design, message clarity on pack and on the POS, less convinced by its location

Eye catching due to its size and it is well stocked.  The use of permanent materials means they want this to stay in situ so it will depend on close attention to keeping it refilled.  Sad to see so much use of plastic though in an era when we want to see its reduction in grocery.
Retail Design

Eye catching due to its size and it is well stocked. The use of permanent materials means they want this to stay in situ so it will depend on close attention to keeping it refilled. Sad to see so much use of plastic though in an era when we want to see its reduction in grocery.

PDV Molhos Heinz on Behance

PDV Molhos Heinz

Proposta de PDV para molhos Heinz

Colgate Stand Units on Behance
Pos DisplayDisplay DesignDisplay ShelvesRetail DesignMerchandising Displays

Colgate Stand Units

Material : Cardboard, Plastic

j PNS - Randoms j

j PNS - Randoms j

Blue Moon

Desarrollo de mobiliario y material POP para promocionar llegada de cerveza Blue Moon a Chile.

Though it was obvious what the product was, it wasn't brilliant from a branding perspective.  Use of magnets to keep the product in place
Coca ColaPosDisplay StandsBelfastPerspective

Though it was obvious what the product was, it wasn't brilliant from a branding perspective. Use of magnets to keep the product in place

Positioned in the to go chiller in Coop.  Large product = large unit.  This illustrates the issue of branding on round packaging

Positioned in the to go chiller in Coop. Large product = large unit. This illustrates the issue of branding on round packaging

Easy to see what this is at a glance, and there is no doubt about the branding.  Only slight issue might be keeping on top of replenishment, the apertures on the side should be a clue, if store staff were to look that closely

Easy to see what this is at a glance, and there is no doubt about the branding. Only slight issue might be keeping on top of replenishment, the apertures on the side should be a clue, if store staff were to look that closely

Imagery to illustrate the product.  For shoppers images cut through quicker than words

Imagery to illustrate the product. For shoppers images cut through quicker than words

Love the location.  The pack colour contrasts well with the black, therefore enabling standout

Love the location. The pack colour contrasts well with the black, therefore enabling standout

Fantastic position and appealing design for this snacking product

Fantastic position and appealing design for this snacking product

The sticker enhances standout against the dark background
Pear CiderPoint Of SaleWindow DressingsBoutiquesSticker

The sticker enhances standout against the dark background

This is a link deal, but in addition to this, it is unusual to see FSDUs providing incremental space in this way

This is a link deal, but in addition to this, it is unusual to see FSDUs providing incremental space in this way