This design reminds me of a magazine, which it what it is for. I like that they manage to maintain the magazine look without shoving a bunch of colors and text into your face. Though I do think that they could have avoided designing in the gutter.
I thought this was cool because everyone is different, their likes and dislikes, just like fingerprints. No one has the same fingerprint. How are you going to leave your mark (print) this year? Directions on how to make one.