Guinness has teamed up with advertising agency BBDO to create a pint glass QR code, that can only be read when the glass is filled with the black stuff. But wait – it’s not just a clever idea with no substance that will return zero financial benefit to the drinks giant. Oh, no. You see, scanning the code allows you to Tweet about your pint, update your Facebook status, check in via Foursquare, download coupons and promotions and invite your friends to join you.

QR Code Guinness Marketing Campaign - just wish I could have gotten my hands on one of these pint glasses.

Taking an April Fool’s Joke one step further than the original deceit, Warburtons reacted to the positive social media response to its "All Ends" loaf by creating 20 loaves for its Facebook fans to win.     Having been first posted on the brand’s Facebook page on 1 April as a prank, the idea of a loaf of bread solely containing slices of crust ends was well received by fussy people who weren’t allowed to get away with leaving their crusts when they were kids, as this video shows.

Taking an April Fool’s Joke one step further than the original deceit, Warburtons reacted to the positive social media response to its "All Ends" loaf by creating 20 loaves for its Facebook fans to win. Having been first posted on the brand’s Facebook page on 1 April as a prank, the idea of a loaf of bread solely containing slices of crust ends was well received by fussy people who weren’t allowed to get away with leaving their crusts when they were kids, as this video shows.

A hotel in Newcastle, England has become the first in the world to replace the Gideon’s Bible you find in most hotel rooms with Amazon Kindles pre-loaded with an e-version of the Bible. The stunt has gained some brilliant travel, tech and consumer national coverage for Hotel Indigo Newcastle, part of the InterContinental Hotels Group, handled by Hill and Knowlton Strategies.

A hotel in Newcastle, England has become the first in the world to replace the Gideon’s Bible you find in most hotel rooms with Amazon Kindles pre-loaded with an e-version of the Bible. The stunt has gained some brilliant travel, tech and consumer national coverage for Hotel Indigo Newcastle, part of the InterContinental Hotels Group, handled by Hill and Knowlton Strategies.

The world’s first hotel made of cake opened in Soho, London this week to promote Tate & Lyle Sugar’s new range of eight different sugars. On Thursday, invited guests were able to order room service delivered on vanilla sponge cushions, with edible windows and wall coverings throughout the hotel. The project was created by more than 14 artists who spent almost 3,000 hours baking and decorating, using more than 600 kilograms of sugar in the process.

image via Miss Cakehead Miss Cakehead of Eat Your Heart Out curated the Tate & Lyle Tasting House in London's Soho area, the world's first 'edible hotel.

Season ticket holders at Italian club Parma FC have been recognised by their club, after it was announced their names will be sewn into their new shirts. This is a relatively simple yet great PR idea, and likely to bump up 2012-13 shirt sales too, making it an idea that’s likely to deliver an actual financial return. That’s right – you there with your long-on-top,shaved-at-the-sides Shoreditch haircut, in your skinny jeans and unnecessary spectacles, you can stop rubbing your eyes now.

New Parma Shirt In a revolutionary move Errea (the makers) have printed the name of every season ticket holder on the shirt

Here’s a nice stunt by Orphea4D Protection to promote its insecticide spray, turning an outdoor billboard in Milan into a giant fly and mosquito trap over time, as you can see in this time-lapse video.

The ORPHEA Billboard Trap is one of our top 5 most successful and unique marketing campaigns!

Timed perfectly as the media started to speculate about post-Olympic blues, Cadbury sent Team GB athletes personalised 1kg bars of Dairy Milk. Dozens of top athletes, including backstroke world record holder Gemma Spofforth – a chocoholic, her Twitter bio tells us – Tweeted about their freebie to their growing list of followers, ensuring potentially millions saw the act of confectionary benevolence.

Gemma Spofforth on

“Post Olympic blues and a kilo of chocolate.

Trojan, the US’s most popular condom company, planned to provide 10,000 vibrators during a two-day promotion in New York City. However, the event was halted by city officials, gaining a front page story on the New York Post. The day after the giveaway was stopped, the company obtained the relevant documentation, meaning the offer was back on, having had a huge boost of publicity. It’s one of the best-worked PR stunts for a while, leading to more coverage than many brands achieve in a…

What could hot dog carts and vibrators possibly possibly have in common? Apparently something worth waiting in line for! New York Cit.

An eight-ton, 100ft-tall sculpture of Roy Hodgson gained Paddy Power a lot of media attention last week, erected on the cliffs of Dover to coincide with the start of Euro 2012. The giant board-built statue is a humorous rehash of the world-famous Christ the Redeemer statue found in Rio de Janeiro. The bookie hoped the sculpture would “unsettle” the French. PR agency Taylor Herring made sure the image – and Paddy Power – found its way into most of the nationals.

Looking over us: The Roy the Redeemer statue stands on the White Cliffs of Dover - fantastic PR stunt from Paddy Power to mark the beginning of Euro 2012

Premier Inn also marked the announcement of Sir Alex Ferguson's retirement. The hotel chain tweeted the below to state that guests staying in a Premier Inn in Manchester could request a "Fergie time" checkout this Sunday, giving them 26 extra minutes in the room – one minute for every year he managed the club.

Premier Inn also marked the announcement of Sir Alex Ferguson's retirement. The hotel chain tweeted the below to state that guests staying in a Premier Inn in Manchester could request a "Fergie time" checkout this Sunday, giving them 26 extra minutes in the room – one minute for every year he managed the club.

Manchester United announced Sir Alex Ferguson's retirement at the end of this season. So far, there's been a quick headline-grabbing stunt from Nando's, which announced that its Manchester restaurants would be opening five minutes later this evening to honour '"Fergie time", a belief that referees were so intimidated by the Scot that they'd allow Manchester United extra time in games they were losing.

Manchester United announced Sir Alex Ferguson's retirement at the end of this season. So far, there's been a quick headline-grabbing stunt from Nando's, which announced that its Manchester restaurants would be opening five minutes later this evening to honour '"Fergie time", a belief that referees were so intimidated by the Scot that they'd allow Manchester United extra time in games they were losing.

7Up had a huge “melting” vending machine-sized ice block carved, placing cans inside. As the day went on, members of the public were able to help themselves to one of the drinks.

teamed up with BBDO Argentina to find out. The ‘Melting Machine’ is a vending machine made of ice that doesn’t take money in exchange for free ice-cold soft drinks.

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