Taking an April Fool’s Joke one step further than the original deceit, Warburtons reacted to the positive social media response to its "All Ends" loaf by creating 20 loaves for its Facebook fans to win. Having been first posted on the brand’s Facebook page on 1 April as a prank, the idea of a loaf of bread solely containing slices of crust ends was well received by fussy people who weren’t allowed to get away with leaving their crusts when they were kids, as this video shows.
A hotel in Newcastle, England has become the first in the world to replace the Gideon’s Bible you find in most hotel rooms with Amazon Kindles pre-loaded with an e-version of the Bible. The stunt has gained some brilliant travel, tech and consumer national coverage for Hotel Indigo Newcastle, part of the InterContinental Hotels Group, handled by Hill and Knowlton Strategies.
Looking over us: The Roy the Redeemer statue stands on the White Cliffs of Dover - fantastic PR stunt from Paddy Power to mark the beginning of Euro 2012
Premier Inn also marked the announcement of Sir Alex Ferguson's retirement. The hotel chain tweeted the below to state that guests staying in a Premier Inn in Manchester could request a "Fergie time" checkout this Sunday, giving them 26 extra minutes in the room – one minute for every year he managed the club.
Manchester United announced Sir Alex Ferguson's retirement at the end of this season. So far, there's been a quick headline-grabbing stunt from Nando's, which announced that its Manchester restaurants would be opening five minutes later this evening to honour '"Fergie time", a belief that referees were so intimidated by the Scot that they'd allow Manchester United extra time in games they were losing.