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Episode 31: How To Deal With Journalists & Get Press With Nicola Russill-Roy
PR is something that is tricky for a lot of small business owners and many don't quite understand it. If you've ever gotten one of those weird blanket, long, unsolicited emails with a press release, you know what I mean. Today's guest is here to save you from the embarrassment of spamming journalists and teach you how to communicate with them in a way that will maximize your chances of being featured in their publication.