Beauty Without Cruelty
The original cruelty free makeup range, founded in 1959.
For over 30 years Beauty Without Cruelty has led the way in cruelty free cosmetics, its mission is to offer a natural alternative to preservative and chemical based beauty products. The swan logo encapsulates their mission being associated with the deities of healing waters and the sun. Known for their grace and beauty the swan is symbolic of our mission to deliver beauty by the intertwining of natural elements in our product offering.
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