Best of Pure London February 2017 - AW17/18

Collection by Pure London

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For another season running Pure London was an unforgettable occasion, brimming with key AW 17/18 trends, inspirational catwalk shows, insightful seminars and of course, over 800 brands showcasing their newest exclusive collections. Over three days we welcomed an abundance of acclaimed industry professionals to deliver powerful seminars and workshops.

Pure London
Choreographed exquisitely, the models pose for the end of the scene. Showcasing a mixture of body suits and dresses, featuring a lot of sheer materials and jewel- and pearl-embellishments, the models please the audience with some incredible and beautiful statement looks on the Spirit Stage catwalk. Olympia London, Body Suits, Sheer Material, Aw17, Exclusive Collection, Catwalk, Embellishments, Jewel, February

Pure London 2020 - Fashion, buying & inspiration | Olympia London 14 – 16 February 2021 - AW21

Pure London is the UK’s most anticipated fashion trade show that is held in central London venue, Olympia London.

The models come together and, as a group, walk the catwalk all together in a linear format at the end of the scene. Fiercely taking on the runway, the models showcase the womenswear fashion apparel and accessories on offer from the collections featured at Pure London AW17/18 by exhibiting brands and designers. Olympia London, Aw17, Exclusive Collection, Catwalk, February, 18th, Designers, Women Wear, Runway

Pure London 2020 - Fashion, buying & inspiration | Olympia London 14 – 16 February 2021 - AW21

Pure London is the UK’s most anticipated fashion trade show that is held in central London venue, Olympia London.

Two models cross paths going up and down the runway at the Spirit Stage stage and catwalk. Watched by a beyond-capacity audience, with most having to stand, the models showcase the womenswear fashion apparel and accessories on offer in the collections featured by brands and designers exhibiting at Pure London AW17/18 Olympia London, Fashion Show, Fashion Outfits, Aw17, Exclusive Collection, Catwalk, Paths, February, Stage

Pure London 2020 - Fashion, buying & inspiration | Olympia London 14 – 16 February 2021 - AW21

Pure London is the UK’s most anticipated fashion trade show that is held in central London venue, Olympia London.

The incredible Simon Whitmarsh-Knight, EMEA director of activewear and outdoor apparel at LYCRA, gave a fantastic seminar on 'All you Need to Know Before Buying and Retailing Athleisure' at Pure London AW17/18. His presentation and talk, taking place at the Spirit Stage and catwalk, was extremely interesting and very inspirational, and Simon clearly has great passion for the subject within fashion Olympia London, Outdoor Apparel, Aw17, Exclusive Collection, Athleisure, Catwalk, Activewear, Knight, February

Pure London 2020 - Fashion, buying & inspiration | Olympia London 14 – 16 February 2021 - AW21

Pure London is the UK’s most anticipated fashion trade show that is held in central London venue, Olympia London.

Huge crowds gathered to watch the fashion shows, across both the Main Stage and Spirit Stage catwalks. Here one model walks the runway showcasing an orange coat and scarf, as the audience watch on and capture the look on their phones and cameras. Olympia London, Aw17, Catwalks, Exclusive Collection, Cameras, February, Stage, Fashion Show, That Look

Pure London 2020 - Fashion, buying & inspiration | Olympia London 14 – 16 February 2021 - AW21

Pure London is the UK’s most anticipated fashion trade show that is held in central London venue, Olympia London.

Elegantly walking back down the runway, one model showcases a black jumpsuit and statement necklace, after having been photographed. The crowds watch in awe, trying to capture the moment on their mobile phones and camera. This catwalk took place at the main stage Olympia London, Aw17, Black Jumpsuit, Exclusive Collection, Mobile Phones, Crowd, Catwalk, February, Stage

Pure London 2020 - Fashion, buying & inspiration | Olympia London 14 – 16 February 2021 - AW21

Pure London is the UK’s most anticipated fashion trade show that is held in central London venue, Olympia London.

Choreographed exquisitely, the models pose for the end of the scene. Showcasing a mixture of body suits and dresses, featuring a lot of sheer materials and jewel-  and pearl-embellishments, the models please the audience with some incredible and beautiful statement looks on the Spirit Stage catwalk. Olympia London, Body Suits, Sheer Material, Aw17, Exclusive Collection, Catwalk, Embellishments, Jewel, February

Pure London 2020 - Fashion, buying & inspiration | Olympia London 14 – 16 February 2021 - AW21

Pure London is the UK’s most anticipated fashion trade show that is held in central London venue, Olympia London.

As one model walks fiercely back up the main stage runway the other reaches the end of the catwalk and strikes a pose for the cameras, both models beautifully presenting the womenswear fashion apparel on offer from the collections of various brands and designer exhibiting at Pure London AW17/18. Olympia London, Pose For The Camera, Aw17, Strike A Pose, Exclusive Collection, Walks, Catwalk, Cameras, February

Pure London 2020 - Fashion, buying & inspiration | Olympia London 14 – 16 February 2021 - AW21

Pure London is the UK’s most anticipated fashion trade show that is held in central London venue, Olympia London.

As the womenswear and menswear models fiercely and beautifully take to the main stage catwalk to showcase the fashion apparel and accessories from the various new and exclusive collections of the designers and brands on offer at Pure London AW17/18, the audience are mesmerized and daren't look away in fear of missing out. The seating was at full capacity leaving crowds of people to stand and shuffle around in order to get a good view Olympia London, Full Capacity, Aw17, Exclusive Collection, Nice View, Catwalk, Dolores Park, February, 18th

Pure London 2020 - Fashion, buying & inspiration | Olympia London 14 – 16 February 2021 - AW21

Pure London is the UK’s most anticipated fashion trade show that is held in central London venue, Olympia London.

One model walks fiercely back up the main stage catwalk, beautifully showcasing the products of the designers / brands exhibiting at Pure London AW17/18. The eyes of the crowds remained on her from the moment she first appeared, taking in everything she was portraying, with their cameras and phones at the ready to capture pictures Olympia London, Aw17, Exclusive Collection, Walks, Catwalk, Cameras, Branding Design, February, 18th

Pure London 2020 - Fashion, buying & inspiration | Olympia London 14 – 16 February 2021 - AW21

Pure London is the UK’s most anticipated fashion trade show that is held in central London venue, Olympia London.

Our dazzling sparkling womenswear spirit catwalk showcasing the mesh jumpsuits by Kikiriki USA from their collection. Olympia London, Mesh Jumpsuit, Sheer Bodysuit, Black Jewel, Exclusive Collection, Hard Work, Catwalk, Modeling, Jumpsuits

Pure London 2020 - Fashion, buying & inspiration | Olympia London 14 – 16 February 2021 - AW21

Pure London is the UK’s most anticipated fashion trade show that is held in central London venue, Olympia London.

British Vogue fashion magazine Editor-in-Chief, Alexandra Shulman, offered an inspiring keynote address on the main stage catwalk to all buyers and numerous other visitors at the AW17/AW18 edition of Pure London. The turnout for her exclusive address was exceptional with people scheduling time to attend the event in accordance with her address. She spoke both of her personal life and her professional life, addressing her professional experience, her inspirations and her wardrobe Olympia London, Magazine Editor, Vogue Fashion, Keynote, Catwalk, February, Stage, British, Pure Products

Pure London 2020 - Fashion, buying & inspiration | Olympia London 14 – 16 February 2021 - AW21

Pure London is the UK’s most anticipated fashion trade show that is held in central London venue, Olympia London.

British Vogue fashion magazine Editor-in-Chief, Alexandra Shulman, offered an inspiring keynote address on the main stage catwalk to all buyers and numerous other visitors at the AW17/AW18 edition of Pure London. The turnout for her exclusive address was exceptional with people scheduling time to attend the event in accordance with her address. She spoke both of her personal life and her professional life, addressing her professional experience, her inspirations and her wardrobe Olympia London, Magazine Editor, Vogue Fashion, Exclusive Collection, Keynote, Catwalk, February, Stage, British

Pure London 2020 - Fashion, buying & inspiration | Olympia London 14 – 16 February 2021 - AW21

Pure London is the UK’s most anticipated fashion trade show that is held in central London venue, Olympia London.

British Vogue fashion magazine Editor-in-Chief, Alexandra Shulman, offered an inspiring keynote address on the main stage catwalk to all buyers and numerous other visitors at the AW17/AW18 edition of Pure London. The turnout for her exclusive address was exceptional with people scheduling time to attend the event in accordance with her address. She spoke both of her personal life and her professional life, addressing her professional experience, her inspirations and her wardrobe Olympia London, Magazine Editor, Vogue Fashion, Keynote, Catwalk, February, Stage, British, Pure Products

Pure London 2020 - Fashion, buying & inspiration | Olympia London 14 – 16 February 2021 - AW21

Pure London is the UK’s most anticipated fashion trade show that is held in central London venue, Olympia London.

Partaking in the Blogger Panel was chair Simon Glazin (The Very Simon G), and panellists Helen Canning Ford (Coco Mama Style), Paul McGregor, a men's fashion and self-improvement blogger, and Tommy Lee (It's Tommy Lee). The discussion was interesting and enjoyable, and all four people were clearly experience in social media and were well-suited in their role as influencers. This inspiring discussion took place at the Spirit stage and catwalk Olympia London, Tommy Lee, Aw17, Self Improvement, Catwalk, February, Stage, Men's Fashion, Ford

Pure London 2020 - Fashion, buying & inspiration | Olympia London 14 – 16 February 2021 - AW21

Pure London is the UK’s most anticipated fashion trade show that is held in central London venue, Olympia London.

The gorgeous Sara Maggioni, director of retail and buying at WGSN, presented the WGSN AW17/18 buyers' briefing for both womenswear, as photographed, and menswear. Her presentation was very informative and extremely interesting, addressing various trends in the fashion industry. The expertise WGSN hold in the industry was very evident both from the presentation and from what Sara has to say. Olympia London, Aw17, Exclusive Collection, Industrial Style, February, 18th, Presentation, Women Wear, Retail

Pure London 2020 - Fashion, buying & inspiration | Olympia London 14 – 16 February 2021 - AW21

Pure London is the UK’s most anticipated fashion trade show that is held in central London venue, Olympia London.