Marketing automation (MA) is the industry’s new buzzword, especially in conjunction with content and inbound marketing. If you are thinking of investing in this software, there are some factors you should consider.
Despite the name, marketing automation is not automatic. It requires a human touch to set up and maintain it. We’ve come up with three reasons why marketing automation programs fail and how you can avoid them.
This award recognises the best solution for automating, managing and deploying marketing campaigns to customers, prospects and/or partners. Winners will be announced during a virtual awards ceremony on May
Online video has become an extremely effective tool for #B2B marketers. Salesfusion landing pages allow you to embed and share your #video content in #email campaigns, #socialmedia networks and more. Videos from leading platforms such as #YouTube can easily be embedded inside of a dialog and published using short URL’s into social media networks or used in email marketing campaigns. #MarketingAutomation #EmailMarketing
Webinars are, more so than ever, an integral lead and demand generation tool. Why then should webinars be created and managed outside of your core marketing platform? Salesfusion makes creating, managing and tracking #webinar campaigns inside of the marketing platform a snap with our webinar event solution, FusionCast™. #MarketingAutomation
Salesfusion provides simple yet powerful mechanism for alerting your sales team when high-value prospects visit and browse your website. Delivered via email or through #CRM task alerts, Salesfusion will notify a sales representative when a prospect has visited your website. Alerts sent to sales, illustrate the nature of the visit down to the page level details. Information is captured and pushed to the CRM record. #MarketingAutomation
Our #email #marketing solution includes the most comprehensive testing and deliverability tools on the market today. We are partnered with some of the leading deliverability solutions in our industry to ensure you get to the inbox. From Spam checking to IP reputation management, Salesfusion provides a multi-layered approach to testing your emails before they go out. #EmailMarketing #MarketingAutomation
Building surveys in Salesfusion is a snap. Our survey designer allows you to build multi-format, multi-question surveys for a variety of uses including client satisfaction, prospect profiling, post event surveys, and more. Surveys can be deployed in minutes and may be embedded on your website or as CTAs in email campaigns. Responses are automatically mapped to your #CRM system. #MarketingAutomation
Salesfusion offers an elegantly simple, yet powerful #social publishing tool designed to get you publishing valuable content into popular social media networks. With IttyBitty from Salesfusion you can create, publish and track a variety of #content types into all social networks and track the #inbound traffic derived from your posts. #MarketingAutomation
Salesfusion’s lead scoring system, known as LeadAnalyzer, is the industry’s most flexible platform for lead management that integrates a true lead to revenue management process into #CRM. The lead scoring platform allows users to create a virtually unlimited number of lead profiles by person and account. #MarketingAutomation
Salesfusion allows you to link your traditional print media and offline media campaigns to your online campaigns with our code generator. Automatically link QR codes to lead capture and landing pages, or any other print media.
Salesfusion’s smart marketing automation platform uses lead scoring to eliminate the communication gap between sales and marketing. Now, prospect activities can inform and prioritize sales outreach efforts. With predictive lead scoring, the characteristics of previously successful sales conversions are used to automatically identify high potential prospects. #MarketingAutomation