GDPR and Conversant: How we have, and will continue to prepare
Conversant supports the principle of GDPR and is already well positioned to provide compliant services. This is how Conversant has, and is continuing to prepare
Criteo Revenue And Shares Are Up, But GDPR And ITP Still Loom Large | AdExchanger
Criteo stock shot up Wednesday morning after the French advertising technology company reported revenues of $674 million in the final quarter of 2017, a 19% gain from the same period the year before, and a 27% jump in gross profits for the year. The Q4 revenue numbers came in at the top end of Criteo’s... Continue reading »
Blockthrough: Market Leader in Adblock Revenue Recovery
This note examines whether websites can use "tracking walls" under the GDPR, and challenges the recent guidance on this issue from IAB Europe. This week, IAB Europe published a paper that advises website owners that tracking walls (i.e., modal dialogs that... #consent #consentwall #gdprconsent
The day after tomorrow: when adblockers and GDPR kill all adtech and martech
This is a talk that The Drum Promotion Fix columnist and marketing keynote speaker Samuel Scott gave today at SearchLove London, an annual event held by UK online marketing agency Distilled. Scott’s next biweekly column will appear on Monday, October 30.
How adtech players are approaching consent in GDPR and whether they will be compliant in time
Time is ticking for adtech vendors when it comes to data consent in GDPR, but with little to no guidance from regulators and no direct relationship with the consumer, are adtech players being set up for failure when it comes to hitting the May 2018 deadline?
verimi – new registration, identification, and data platform to launch at the turn of the year 2017/2018 with new partners on board
Bundesdruckerei, Deutsche Lufthansa and Deutsche Telekom all set to join the venture / Market launch of basic version digital “master key” (Single-Sign-On) planned for turn of the year 2017/2018 / Users themselves decide how much data may be used