Helpful Tips & Tricks
AVENIR & MINION Although Avenir owes some of its interpretation to Futura (‘avenir’ translates as ‘future’ in French, after all), the typeface is not purely geometric; it has vertical strokes that are thicker than the horizontals, and shortened ascenders. This enables Avenir to work for both display and body copy, and to nestle very comfortably alongside old-style serif fonts such as Minion.
Did you know that 69 percent of digital marketers creating more content now than they did one year ago. And that 62 percent of business want to create more engaging, higher quality content. Delivering pitch perfect content to a receptive audience means serving up ice-cool information in a way that makes it easy to swallow.