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On a daily basis I see posts and information about how a franchisee can limit their risk when buying a franchise. This largely revolves around the assessment of the Franchise Disclosure Document and how to interpret its contents. Of course this is right and proper from a potential franchisees point of view, but I have to say it is often a red herring that in itself can distract them from the assessment they should be making. http://lnkd.in/djjhjHX