Reformation

Collection by Selfridges

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Reformation, the cult LA brand that’s inundated our Insta feeds over the past few years with its ethical take on pretty much everything we want to wear right now, has arrived at Selfridges. Just landed at selfridges.com and in our Womens Contemporary Studio at Selfridges London, it’s the brand’s first ever permanent destination outside of the US. Reformation’s ethical business model encompasses plastic-free packaging, green building infrastructure, and sourcing and manufacture local to LA.

Selfridges
Reformation’s ethical clothing comprises 112 tops, skirts and dresses, of which 14 are available only at Selfridges. And this is just the beginning: every month, new and exclusive pieces will land in store and online. Watch this space. Selfridges London, Pearl Dress, Watch This Space, Ethical Clothing, Fashion Line, Reformation, Industrial Style, Dress Skirt, Camisole Top

Why we all want to be wearing Reformation

Why we all want to be wearing Reformation

Why we all want to be wearing Reformation Selfridges London, Wrap Dress, Dress Up, Day To Night Dresses, Pearl Dress, Ethical Clothing, Summer Weddings, Fresh Green, Fashion Line

Why we all want to be wearing Reformation

Why we all want to be wearing Reformation

The Marabella dress is crafted from pure linen, it’s made with comfort and sustainability in mind – the famously lightweight fabric requires hardly any water to grow, and processing it emits over half the amount of carbon as cotton, don’t you know. Selfridges London, Pearl Dress, Ethical Clothing, Freelance Designer, Pretty Much, Fashion Line, Reformation, Talbots, Sustainability

Why we all want to be wearing Reformation

Why we all want to be wearing Reformation

A sketch becomes a dress in as little as a month but, importantly, every piece is manufactured and produced ethically with minimal impact on planet Earth. This floral-print Jess mini dress chimes with the label’s ethos. Selfridges London, Pearl Dress, Ethical Clothing, Freelance Designer, Fashion Line, Reformation, Planet Earth, Talbots, Minimal

Why we all want to be wearing Reformation

Why we all want to be wearing Reformation

The LA-based label is redefining what we think of as “eco fashion” – take this strappy Clarice top, it’s spun from a blend of viscose sourced from sustainably managed forests. Covered in scattered blooms and cut with a ruffled hem, it’s primed for a few pics with friends when you slip this on when the sun’s shining. Selfridges London, Crepe Top, Reformation, Forests, Style Me, Floral Prints, Label, Sun, Friends

REFORMATION Clarice floral-print crepe top

That dress that kept appearing on your Insta feed last year? Yep, it was probably by Reformation. The LA-based label is redefining what we think of as “eco fashion” – take this strappy Clarice top, it’s spun from a blend of viscose sourced from sustainably managed forests. Covered in scattered blooms and cut with a ruffled hem, it’s primed for a few pics with friends when you slip it on in the sunshine. No filter required.

Reformation is here to do more than just create covetable pieces; it’s also committed to changing how we see “fashion fashion” – the clue’s in the name. Enter: the Winslow dress. Not only flattering (you’ve got the floral bodice to thank for that), it’s also crafted with wood pulp that’s sourced from sustainably managed forests. The short sleeves and tumbling outline make it one for summer parties in the garden, prosecco optional. The Winslow, Selfridges London, Summer Parties, Crepe Dress, Reformation, Bodice, Floral Prints, Prosecco, Forests

REFORMATION Winslow floral-print crepe maxi dress

Reformation is here to do more than just create covetable pieces; it’s also committed to changing how we see “fashion fashion” – the clue’s in the name. Enter: the Winslow dress. Not only flattering (you’ve got the floral bodice to thank for that), it’s also crafted with wood pulp that’s sourced from sustainably managed forests. The short sleeves and tumbling outline make it one for summer parties in the garden, prosecco optional.

Say hello to a dreamy new dress from our collection of the season's best designer dresses from Maje, Sandro, Ted Baker and more. New Frock, New Dress, Selfridges London, Floral Frocks, Best Designer Dresses, Crepe Dress, Reformation, Fast Fashion, Types Of Fashion Styles

REFORMATION Lacey floral-print crepe midi dress

Reformation lives up to its name; it’s committed to fusing “fast fashion” and sustainability in everything it does. Although the design process for a piece (from start to finish) can take as little as a month, the much-hyped label considers fit, fabric and future benefits. Spun entirely in LA using fibres sourced from conserved forests, the Lacey midi dress is a summery floral frock with a flattering ruched neckline. Perfection.

Meet Locklin, the midi to rival the many (many) calf-skimming styles we’ve seen lately. Ditsy florals and a softly cinched waist clinch it as a style we’ll be buttoning up day in, day out. Selfridges London, Ditsy, Crepe Dress, Reformation, Awards, Floral Prints, Short Sleeve Dresses, Pretty, Model

REFORMATION Locklin floral-print crepe midi dress

Meet Locklin, the midi to rival the many (many) calf-skimming styles we’ve seen lately. It’s the work of Reformation, a brand committed to sustainability – and camera-friendly prints, besides. The label takes wood pulp (yes, you read that correctly) from carefully conserved forests, deftly working it to create the lightweight crepe. Ditsy florals and a softly cinched waist clinch it as a style we’ll be buttoning up day in, day out.

We can’t imagine seeing the annual slew of summer snaps on Insta now without there being some strong Reformation representation. The LA brand has become known for two things: bright, bold designs and sustainability. Wood pulp sourced from protected forests is transformed into the crepe for the Juliette midi dress (tick), then you have the floral print and flattering fit (double tick) – no filter required. Selfridges London, Crepe Dress, Reformation, Awards, Floral Prints, Pretty, How To Wear, Forests, Sustainability

REFORMATION Juliette floral-print crepe midi dress

We can’t imagine seeing the annual slew of summer snaps on Insta now without there being some strong Reformation representation. The LA brand has become known for two things: bright, bold designs and sustainability. Wood pulp sourced from protected forests is transformed into the crepe for the Juliette midi dress (tick), then you have the floral print and flattering fit (double tick) – no filter required.

Clothing that’s carbon neutral and completely covetable? Sounds like Reformation to us. Working to protect planet Earth, the brand spins the strappy cropped top and matching high-waisted trousers of this Tiki two-piece. Selfridges London, Realisation Par, Strappy Crop Top, Pearl Dress, Zoe Kravitz, Ethical Clothing, Feminine Dress, Fashion Line, Reformation

Why we all want to be wearing Reformation

Why we all want to be wearing Reformation

This round-neck Lilah mini dress is crafted in the brand’s LA factory, its lightweight crepe is adorned with a cartoon print that’s as playful as the midsummer days are long. Selfridges London, Crepe Dress, Reformation, Ethical Fashion, Cartoon, Mini, Pretty, Model, How To Wear

REFORMATION Lilah cartoon-print crepe mini dress

It’s 2019, and Reformation is here to recast how we view ethical fashion. Debunking the myth that sustainable garms can’t be exciting, founder Yael Aflalo introduces her label’s uplifting AW19 collection, including this round-neck Lilah mini dress. Crafted in the brand’s LA factory, its lightweight crepe is adorned with a cartoon print that’s as playful as the midsummer days are long (read: very).

Crafted from soft, sustainable jersey made from fibres found in beechwood trees, this cropped style is cut with an easy wrap-over front, V-neck and capped sleeves. Selfridges London, Easy Wrap, Cotton Plant, Reformation, Cap Sleeves, Denim Skirt, Mini Skirts, V Neck, Model

REFORMATION Flora wrap front jersey top

Jeans, shorts, skirts, trousers – there isn’t much we can think of that won’t go with the Flora top by LA-based label Reformation. Crafted from soft, sustainable jersey made from fibres found in beechwood trees (they have a much higher yield than cotton plants), this cropped style is cut with an easy (read: comfortable) wrap-over front, V-neck and capped sleeves. So you can look cute and help the planet at the same time. What could be better?