REFORMATION Clarice floral-print crepe top
That dress that kept appearing on your Insta feed last year? Yep, it was probably by Reformation. The LA-based label is redefining what we think of as “eco fashion” – take this strappy Clarice top, it’s spun from a blend of viscose sourced from sustainably managed forests. Covered in scattered blooms and cut with a ruffled hem, it’s primed for a few pics with friends when you slip it on in the sunshine. No filter required.
REFORMATION Winslow floral-print crepe maxi dress
Reformation is here to do more than just create covetable pieces; it’s also committed to changing how we see “fashion fashion” – the clue’s in the name. Enter: the Winslow dress. Not only flattering (you’ve got the floral bodice to thank for that), it’s also crafted with wood pulp that’s sourced from sustainably managed forests. The short sleeves and tumbling outline make it one for summer parties in the garden, prosecco optional.
REFORMATION Lacey floral-print crepe midi dress
Reformation lives up to its name; it’s committed to fusing “fast fashion” and sustainability in everything it does. Although the design process for a piece (from start to finish) can take as little as a month, the much-hyped label considers fit, fabric and future benefits. Spun entirely in LA using fibres sourced from conserved forests, the Lacey midi dress is a summery floral frock with a flattering ruched neckline. Perfection.
REFORMATION Locklin floral-print crepe midi dress
Meet Locklin, the midi to rival the many (many) calf-skimming styles we’ve seen lately. It’s the work of Reformation, a brand committed to sustainability – and camera-friendly prints, besides. The label takes wood pulp (yes, you read that correctly) from carefully conserved forests, deftly working it to create the lightweight crepe. Ditsy florals and a softly cinched waist clinch it as a style we’ll be buttoning up day in, day out.
REFORMATION Juliette floral-print crepe midi dress
We can’t imagine seeing the annual slew of summer snaps on Insta now without there being some strong Reformation representation. The LA brand has become known for two things: bright, bold designs and sustainability. Wood pulp sourced from protected forests is transformed into the crepe for the Juliette midi dress (tick), then you have the floral print and flattering fit (double tick) – no filter required.
REFORMATION Lilah cartoon-print crepe mini dress
It’s 2019, and Reformation is here to recast how we view ethical fashion. Debunking the myth that sustainable garms can’t be exciting, founder Yael Aflalo introduces her label’s uplifting AW19 collection, including this round-neck Lilah mini dress. Crafted in the brand’s LA factory, its lightweight crepe is adorned with a cartoon print that’s as playful as the midsummer days are long (read: very).
REFORMATION Flora wrap front jersey top
Jeans, shorts, skirts, trousers – there isn’t much we can think of that won’t go with the Flora top by LA-based label Reformation. Crafted from soft, sustainable jersey made from fibres found in beechwood trees (they have a much higher yield than cotton plants), this cropped style is cut with an easy (read: comfortable) wrap-over front, V-neck and capped sleeves. So you can look cute and help the planet at the same time. What could be better?