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An advert that engages touch
There have been many campaigns in approaching the concept of engaging an audience in a marketing campaign. It seems that to trully capture a publics imagination you must tke them out of their norma…
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At Bloomingdale’s in New York City, passers-by can try sunglasses virtually right from the street. The store has set-up an LCD monitor in its shop window with an interactive display. Shoppers simply need to align their faces and eyes to circles on the screen to see what they would look like with certain pairs of eyewear. If the shopper finds a pair of sunglasses they like, they simply click ‘print’ which sends a picture of themselves wearing the glasses to the ‘Sunglass Style Bar’.
AXA brings print ads to life
AXA is Belgium's first insurance company to launch an iPhone app. Their free application helps and guides you through some basic steps when you have a car ac...
Intel Shows Off Interactive Advertising Concepts at National Retail Federation 2012 Tradeshow
National Retail Federation Convention (NRF) — Intel has had a large booth at the National Retail Federation Convention that they have used to introduce interactive retailing concepts for the last couple of years. Intel has tweaked some of last years ideas and added a few new prototypes to the mix.
A hidden “Kinect” tracked the visitors´ eye to assure the content appears in a fitting perspective. Interface-elements connected to people´s virtual-bones allowed and playful navigation through several topics related to the car standing next by.