When autocomplete results are available use up and down arrows to review and enter to select. Touch device users, explore by touch or with swipe gestures.

Our Work

Collection by Straight Forward Design

61 
Pins
 • 
36 
Followers

A showcase of our design work

Straight Forward Design
Wrigley’s wanted to expand the Extra brand portfolio with a new gum. Our challenge was to develop a sub brand to communicate the refreshing experience of this new, flavour filled gum which leapt off the shelf and clearly articulated the sense of refreshment offered. We started by visualising the hydrating experience using liquid like forms which flow around the Extra brand mark, creating a dynamic expression of the mouth-watering effects of the gum. #Branding #Packaging #Design Visualising, Sub Brands, Design Agency, Packaging Design, Flow, Identity, Shelf, Challenges, Branding

Extra Refreshers

Wrigley’s wanted to expand the Extra brand portfolio with a new gum. Our challenge was to develop a sub brand to communicate the refreshing experience of this new, flavour filled gum which leapt off the shelf and clearly articulated the sense of refreshment offered. We started by visualising the hydrating experience using liquid like forms which flow around the Extra brand mark, creating a dynamic expression of the mouth-watering effects of the gum. #Branding #Packaging #Design

Straight Forward Design brings much-loved Opal Fruits back to life after more than two decades of absence with a nostalgic rebrand. Packaging Design, Opal, Snack Recipes, Lime, Strawberry, Chips, Branding, Orange, Fruit

Opal Fruits

Bringing Opal Fruits back to life! It was an absolute pleasure to work on this nostalgic branding project where, not only does the brand and packaging take you back to yesteryear, but the flavours are the original line up of four mouth-watering strawberry, orange, lemon and lime flavour – prepare to go back in time! #branding #packaging #design

Brand creation and packaging design by Straight Forward for GoMo Dal Crunchies, a new healthy product from Mars Edge, created to improve the lives of Indian children though better nutrition. Brand Identity, Branding, Design Agency, Mars, Packaging Design, Label, Digital, Artwork Ideas, Brand Management

GoMo Dal Crunchies

We created the powerful brand GoMo Dal Crunchies for Mars Edge #branding #packaging #design

Straight Forward Design creates contemporary visual identity and packaging design for plant-based gelato brand Gigi Gelato. Corporate Identity, Visual Identity, Brand Identity, Branding, Design Agency, Health Benefits, Packaging Design, Watercolour

Gigi Gelato

Looking to carve a new healthy niche in the crowded ice cream category, challenger brand Gigi was in need of a packaging design that set it apart from the competition. We developed a unique visual identity that positioned Gigi as a genuine category-changing product, communicating both its health benefits and gelato-like texture. #branding #packaging #illustration #watercolour

Straight Forward collaborates with artists from the LGBTQ+ community to design limited edition packs. Pride Means, Limited Edition Packaging, Rainbow Flag, Design Agency, Package Design, Signature Style, Brand Identity, Celebrations, How To Draw Hands

Skittles Pride 2019

We created limited edition Skittles Pride packs by collaborating with four amazing artists. The packs capture the vibrancy and energy of Pride celebrations while celebrating the talents of artists from within the LGBTQ+ community. Not only do they have great stand-out on shelf, these packs provide a rich platform for supporting communications and have a unique story to tell. #packaging #design #limitededition #pride

Creating compelling brand strategies, impactful design and effective communication in a way that is as straightforward as possible. Design Agency, Branding Design, Hub Home, Effective Communication, Global Brands, Brand Identity, Campaign, London, Corporate Design

Haptivate - Brand Identity

Creating compelling brand strategies, impactful design and effective communication in a way that is as straightforward as possible.

Creating compelling brand strategies, impactful design and effective communication in a way that is as straightforward as possible. Design Agency, Branding Design, Effective Communication, Global Brands, Fonts, Calendar, Typography, Letters, Mood

Quirky Letters

A typography series dedicated to fabulous quirky letters inspired by Keith Hou­s­ton’s Shady Char­ac­ters. Each month we created a new design celebrating a different char­ac­ter that appeared on our website, Instagram and in the studio as a calendar.

We designed and illustrated our first book. Part of our Stretch Projects programme, it talks about the frustration caused by everyday situations on the move. Assault Course, 50 Years Ago, Public Transport, Inventions, Skate, Editorial, This Book, Moon, Thoughts

The Inconvenience of Human Movement

Since the beginning of time, humans have sought to improve themselves. We invented the wheel, next came the roller skate, and eventually, we sent a rocket to the moon. Each step better than the one before. Yeah, then that seemed to stop around 50 years ago when most of the human race forgot how to walk in a way that wasn’t really, really annoying. This book aims to right that wrong.

A clear brand architecture for Food Matters Live, providing structure and meaning for each of it’s platforms, with a vibrant new brand identity and visual language. This extended to all touch points including digital, web and campaign communications. Brand Identity, Branding, Brand Architecture, Digital Web, Design Agency, Platforms, Meant To Be, Campaign, Language

Food Matters Live Brand Identity

A clear brand architecture for Food Matters Live, providing structure and meaning for each of it’s platforms, with a vibrant new brand identity and visual language. This extended to all touch points including digital, web and campaign communications.

We created an award for Food Matters Live inspired by the human taste bud and its five senses, we wanted to create an iconic desirable object to celebrate the best in class from the world of food. Design Agency, Bud, Inspired, Live, Create, Gem, Eyes, Knob

Food Matters Live Award

We created an award for Food Matters Live inspired by the human taste bud and its five senses, we wanted to create an iconic desirable object to celebrate the best in class from the world of food.

While the rest of the community covers itself in rainbows and dances in the street, Skittles strips down to the bare essentials and gives up its rainbow for one that matters more. Design Agency, Branding Design, Bare Essentials, Effective Communication, Global Brands, Rainbows, Pride, Rest, Packaging

Straight Forward Design | Global Brand Design Agency | London

While the rest of the community covers itself in rainbows and dances in the street, Skittles strips down to the bare essentials and gives up its rainbow for one that matters more. Skittles Pride.

Straight Forward created an identity that draws on the heritage of the Tusting family and the expertise of their craft. This extended to the broader world of the brand from the brochure through to a complete website redesign. Fifth Generation, English Countryside, Design Agency, Brand Identity, Contemporary, Website, Craft, Leather, Artesanato

Tusting

For five generations, the Tusting family have been making handcrafted fine leather goods in the English countryside. Our task was to tap into the their heritage and express this for a contemporary international audience. A solid brand positioning and strategy that enabled us to create an identity that draws on the heritage of the Tusting family and the expertise of their craft. This extends to the broader world of the brand from the brochure through to a complete website redesign.

Straight Forward's work for Skittles, covering brand strategy, packaging, activation and social. Brand Book, Red Books, Creating A Brand, Design Agency, Packaging Design, Conversation, Inspire, Play, Creative

Skittles - The Big Red Book

Brands need sandpits to play in and rules to follow. In the case of Skittles, they needed a manifesto. A manifesto to inspire, to stimulate conversation and provoke creative excellence. We created a brand book fit for this iconic confectionary brand.

We take a brand first approach. Strong use of distinctive assets create immediate brand recognition with consistent application across materials. Taste The Rainbow, Design Agency, Packaging Design, Strong, Activities, Create, Design Packaging, Package Design

Skittles - Instore Activation

We take a brand first approach. Strong use of distinctive assets create immediate brand recognition with consistent application across materials.

Straight Forward brand creation for Betty. Subscription and retail packing design, communications strategy and educational and brand experience bus. Emotional Development, Design Agency, Packaging Design, Parents, Daughter, Girls, Dads, Toddler Girls, Daughters

Betty

Betty came to us with a great product and a problem to solve. Girls don’t talk about periods and worse, no one had created a product that is specifically designed for them – until now. We created a packaging and communications strategy to help parents understand their daughter’s needs and reassures girls about the practicalities of periods, the social and personal implications and the physical and emotional developments they experience.

Creating compelling brand strategies, impactful design and effective communication in a way that is as straightforward as possible. Design Agency, Branding Design, Effective Communication, Global Brands, Teaser, London, Corporate Design, Identity Branding, Brand Design

Straight Forward Design | Global Brand Design Agency | London

Creating compelling brand strategies, impactful design and effective communication in a way that is as straightforward as possible.