Our Work

A showcase of our design work
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62 Pins
 2y
A typography series dedicated to fabulous quirky letters inspired by Keith Hou­s­ton’s Shady Char­ac­ters. Each month we created a new design celebrating a different char­ac­ter that appeared on our website, Instagram and in the studio as a calendar. Design Agency, Branding Design, Positive News, Straight Forward, New Theme, Global Brands, Effective Communication, Brand Strategy, Shady
Quirky Letters
A typography series dedicated to fabulous quirky letters inspired by Keith Hou­s­ton’s Shady Char­ac­ters. Each month we created a new design celebrating a different char­ac­ter that appeared on our website, Instagram and in the studio as a calendar.
Straight Forward Design
Straight Forward Design
Wrigley’s wanted to expand the Extra brand portfolio with a new gum. Our challenge was to develop a sub brand to communicate the refreshing experience of this new, flavour filled gum which leapt off the shelf and clearly articulated the sense of refreshment offered. We started by visualising the hydrating experience using liquid like forms which flow around the Extra brand mark, creating a dynamic expression of the mouth-watering effects of the gum. #Branding #Packaging #Design Visualising, Wrigley, Sub Brands, London Design, Articulated, Design Working, Mouth Watering, Expand
Extra Refreshers
Wrigley’s wanted to expand the Extra brand portfolio with a new gum. Our challenge was to develop a sub brand to communicate the refreshing experience of this new, flavour filled gum which leapt off the shelf and clearly articulated the sense of refreshment offered. We started by visualising the hydrating experience using liquid like forms which flow around the Extra brand mark, creating a dynamic expression of the mouth-watering effects of the gum. #Branding #Packaging #Design
Straight Forward Design
Straight Forward Design
Bringing Opal Fruits back to life! It was an absolute pleasure to work on this nostalgic branding project where, not only does the brand and packaging take you back to yesteryear, but the flavours are the original line up of four mouth-watering strawberry, orange, lemon and lime flavour – prepare to go back in time! #branding #packaging #design Rebranding, Yesteryear, Chip Bag, Nostalgic, Packaging Design, Pleasure, Snack Recipes, Lime
Opal Fruits
Bringing Opal Fruits back to life! It was an absolute pleasure to work on this nostalgic branding project where, not only does the brand and packaging take you back to yesteryear, but the flavours are the original line up of four mouth-watering strawberry, orange, lemon and lime flavour – prepare to go back in time! #branding #packaging #design
Straight Forward Design
Straight Forward Design
We created the powerful brand GoMo Dal Crunchies for Mars Edge #branding #packaging #design Brand Identity, Branding, Brand Creation, Digital Content, Mars
GoMo Dal Crunchies
We created the powerful brand GoMo Dal Crunchies for Mars Edge #branding #packaging #design
Straight Forward Design
Straight Forward Design
Looking to carve a new healthy niche in the crowded ice cream category, challenger brand Gigi was in need of a packaging design that set it apart from the competition. We developed a unique visual identity that positioned Gigi as a genuine category-changing product, communicating both its health benefits and gelato-like texture. #branding #packaging #illustration #watercolour Corporate Identity, Visual Identity, Gelato Brands, Challenger
Gigi Gelato
Looking to carve a new healthy niche in the crowded ice cream category, challenger brand Gigi was in need of a packaging design that set it apart from the competition. We developed a unique visual identity that positioned Gigi as a genuine category-changing product, communicating both its health benefits and gelato-like texture. #branding #packaging #illustration #watercolour
Straight Forward Design
Straight Forward Design
We created limited edition Skittles Pride packs by collaborating with four amazing artists. The packs capture the vibrancy and energy of Pride celebrations while celebrating the talents of artists from within the LGBTQ+ community. Not only do they have great stand-out on shelf, these packs provide a rich platform for supporting communications and have a unique story to tell.   #packaging #design #limitededition #pride Pride Means, Celebrate Pride, Computer Art, Rainbow Flag, Pen Drawing, Magazine Art, Package Design, Signature Style
Skittles Pride 2019
We created limited edition Skittles Pride packs by collaborating with four amazing artists. The packs capture the vibrancy and energy of Pride celebrations while celebrating the talents of artists from within the LGBTQ+ community. Not only do they have great stand-out on shelf, these packs provide a rich platform for supporting communications and have a unique story to tell. #packaging #design #limitededition #pride
Straight Forward Design
Straight Forward Design
Hub Home, Campaign
Haptivate - Brand Identity
Straight Forward Design
Straight Forward Design
A typography series dedicated to fabulous quirky letters inspired by Keith Hou­s­ton’s Shady Char­ac­ters. Each month we created a new design celebrating a different char­ac­ter that appeared on our website, Instagram and in the studio as a calendar.
Quirky Letters
A typography series dedicated to fabulous quirky letters inspired by Keith Hou­s­ton’s Shady Char­ac­ters. Each month we created a new design celebrating a different char­ac­ter that appeared on our website, Instagram and in the studio as a calendar.
Straight Forward Design
Straight Forward Design
Since the beginning of time, humans have sought to improve themselves. We invented the wheel, next came the roller skate, and eventually, we sent a rocket to the moon. Each step better than the one before. Yeah, then that seemed to stop around 50 years ago when most of the human race forgot how to walk in a way that wasn’t really, really annoying. This book aims to right that wrong. 50 Years Ago, Human Race, Roller Skate, Public Transport
The Inconvenience of Human Movement
Since the beginning of time, humans have sought to improve themselves. We invented the wheel, next came the roller skate, and eventually, we sent a rocket to the moon. Each step better than the one before. Yeah, then that seemed to stop around 50 years ago when most of the human race forgot how to walk in a way that wasn’t really, really annoying. This book aims to right that wrong.
Straight Forward Design
Straight Forward Design
A clear brand architecture for Food Matters Live, providing structure and meaning for each of it’s platforms, with a vibrant new brand identity and visual language. This extended to all touch points including digital, web and campaign communications. Digital Web, Brand Architecture, Food Matters
Food Matters Live Brand Identity
A clear brand architecture for Food Matters Live, providing structure and meaning for each of it’s platforms, with a vibrant new brand identity and visual language. This extended to all touch points including digital, web and campaign communications.
Straight Forward Design
Straight Forward Design
We created an award for Food Matters Live inspired by the human taste bud and its five senses, we wanted to create an iconic desirable object to celebrate the best in class from the world of food. Bud, Senses, Wanted
Food Matters Live Award
We created an award for Food Matters Live inspired by the human taste bud and its five senses, we wanted to create an iconic desirable object to celebrate the best in class from the world of food.
Straight Forward Design
Straight Forward Design
While the rest of the community covers itself in rainbows and dances in the street, Skittles strips down to the bare essentials and gives up its rainbow for one that matters more. Skittles Pride. Bare Essentials, Rainbows, Pride
While the rest of the community covers itself in rainbows and dances in the street, Skittles strips down to the bare essentials and gives up its rainbow for one that matters more. Skittles Pride.
Straight Forward Design
Straight Forward Design
For five generations, the Tusting family have been making handcrafted fine leather goods in the English countryside. Our task was to tap into the their heritage and express this for a contemporary international audience. A solid brand positioning and strategy that enabled us to create an identity that draws on the heritage of the Tusting family and the expertise of their craft. This extends to the broader world of the brand from the brochure through to a complete website redesign. Fifth Generation, Website Redesign, English Countryside, Expertise, Audience
Tusting
For five generations, the Tusting family have been making handcrafted fine leather goods in the English countryside. Our task was to tap into the their heritage and express this for a contemporary international audience. A solid brand positioning and strategy that enabled us to create an identity that draws on the heritage of the Tusting family and the expertise of their craft. This extends to the broader world of the brand from the brochure through to a complete website redesign.
Straight Forward Design
Straight Forward Design
Brands need sandpits to play in and rules to follow. In the case of Skittles, they needed a manifesto. A manifesto to inspire, to stimulate conversation and provoke creative excellence. We created a brand book fit for this iconic confectionary brand. Brand Book, Red Books, Confectionary, Creating A Brand, Manifesto, Excellence, Conversation
Skittles - The Big Red Book
Brands need sandpits to play in and rules to follow. In the case of Skittles, they needed a manifesto. A manifesto to inspire, to stimulate conversation and provoke creative excellence. We created a brand book fit for this iconic confectionary brand.
Straight Forward Design
Straight Forward Design
We take a brand first approach. Strong use of distinctive assets create immediate brand recognition with consistent application across materials. Taste The Rainbow, Frosted Flakes Cereal Box, Recognition, Approach, Packing, Strong, Activities
Skittles - Instore Activation
We take a brand first approach. Strong use of distinctive assets create immediate brand recognition with consistent application across materials.
Straight Forward Design
Straight Forward Design