Share This: The Social Media Handbook for PR Professionals

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Share This: The Social Media Handbook for PR Professionals

Fairly old now, but still worth a read as Andy Green is PR practitioner who gets creativity.

Fairly old now, but still worth a read as Andy Green is PR practitioner who gets

How to manage your online reputation by Antony Mayfield.

Me and My Web Shadow by Antony Mayfield

All you need to know about making speeches and presentations. A must read from Professor Max Atkinson, one of the world's masters.

All you need to know about making speeches and presentations. A must read from Professor Max Atkinson, one of the world's masters.

New book by Mark W Schaefer looks at how brands and communicators can identify and 'leverage' online influencers.

The Hardcover of the Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing by Mark Schaefer at Barnes & Noble.

David Philips and Philip Young's definitive guide to developing and implementing online public relations strategies and tactics.

The internet has totally revolutionized the practice of public relations. This revolution has not only affected the way PR professionals communicate but has changed the nature of communication itself.

Philip Sheldrake explores how media has evolved and the need to reframe PR and marketing for the 21st century.

The Business of Influence: Reframing Marketing and PR for the Digital Age - Philip Sheldrake

By Stephen '@wadds' Waddington and Steve '@mynameisearl' Earl looking at the changes in managing corporate reputation as a result of the  internet and social media.

Comment: PR is dead. Long live PR - Richard Bailey Behind the Spin - 15 July 2014


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