The short bob - Gwyneth Paltrow’s Sliding Doors bob, in hindsight, looked good mainly because it was worn by Gwyneth Paltrow. Nevertheless, that didn’t deter an army of lookalike cuts in the 90s, spilling into the early noughties and merging seamlessly into the ‘Pob’ in 2006 when Victoria Beckham claimed the look as her own.