The Designer Who Humanized Corporate America - The Atlantic

The Designer Who Humanized Corporate America

A new exhibit celebrates Paul Rand, a pioneer who re-envisioned the look of megacompanies with whimsical, colorful logos and illustrations.

The Designer Who Humanized Corporate America - The Atlantic

The Designer Who Humanized Corporate America

IBM pavilion at the New York World's Fair, designed by Kevin Roche John Dinkeloo and Associates, IBM logo and graphic identity designed by Paul Rand (Courtesy of IBM Corporate Archives)

The Designer Who Humanized Corporate America - The Atlantic

The Designer Who Humanized Corporate America

Rand’s pioneering work in advertising design in the early helped shift the way businesses approached branding. Illustration from Sparkle and Spin (ice cream cone).

The Designer Who Humanized Corporate America - The Atlantic

The Designer Who Humanized Corporate America

The Designer Who Humanized Corporate America - The Atlantic

The Designer Who Humanized Corporate America

Paul Rand, Jacqueline Cochran ad – "There are instances when recognizable images are of sufficient plastic expressiveness to make the addition of geometric or "abstract" shapes superfluous.

The Designer Who Humanized Corporate America - The Atlantic

The Designer Who Humanized Corporate America

A new exhibit celebrates Paul Rand, a pioneer who re-envisioned the look of megacompanies with whimsical, colorful logos and illustrations.

The Designer Who Humanized Corporate America - The Atlantic

The Designer Who Humanized Corporate America

American Graphic Design A Paul Rand cover for the International Advertising Art Idea magazine, Book Cover book cover design

The Inglorious History of Los Angeles Football Teams and Stadiums - CityLab

[Insert Football Team Name] Is Moving to Los Angeles

The Designer Who Humanized Corporate America - The Atlantic

The Designer Who Humanized Corporate America

The Designer Who Humanized Corporate America - The Atlantic

The Designer Who Humanized Corporate America

The Designer Who Humanized Corporate America - The Atlantic

The Designer Who Humanized Corporate America

A new exhibit celebrates Paul Rand, a pioneer who re-envisioned the look of megacompanies with whimsical, colorful logos and illustrations.

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