A new exhibit celebrates Paul Rand, a pioneer who re-envisioned the look of megacompanies with whimsical, colorful logos and illustrations.
IBM pavilion at the New York World's Fair, designed by Kevin Roche John Dinkeloo and Associates, IBM logo and graphic identity designed by Paul Rand (Courtesy of IBM Corporate Archives)
Rand’s pioneering work in advertising design in the early helped shift the way businesses approached branding. Illustration from Sparkle and Spin (ice cream cone).
AD magazine, Volume with cover design by Paul Rand ~ Private Collection
Idea magazine cover by Paul Rand 1955
How Paul Rand Pioneered The Era Of Design-Led Business
Vintage 1946 Coronet Brandy print Ad Art work by illustrator Paul Rand beach ball daisy
Paul Rand, Jacqueline Cochran ad – "There are instances when recognizable images are of sufficient plastic expressiveness to make the addition of geometric or "abstract" shapes superfluous.