Swatch Chrono

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a giant advertisement for a watch on the side of a building in front of a blue sky
Swatch Chrono Plastic
The Swatch Chrono Campaign tapped into the insights of the urban fashion-conscious consumer with an active lifestyle. The 'Parkour Movement' execution gave this launch immediate cult status. The advertising and live activations worked in harmony to deliver the buzz and excitement of the launch and a significant groundswell of word-of-mouth awareness.
two billboards on the side of a building with a clock in front of them
Swatch Seasons
With ambitious sales targets, a limited communications budget, and a message-crowded festive period, the launch of the limited edition Perles D’Encre Swatch presented a commercial challenge. Integrating stunning creative execution with smart consumer touchpoint planning ensured we achieved that all-important cut-through and engagement and a target-busting rate of sale.
a group of men standing on top of a black clock face with white numbers and hands
Swatch Chrono Plastic
The Swatch Chrono Campaign tapped into the insights of the urban fashion-conscious consumer with an active lifestyle. The 'Parkour Movement' execution gave this launch immediate cult status. The advertising and live activations worked in harmony to deliver the buzz and excitement of the launch and a significant groundswell of word-of-mouth awareness.