Swatch Seasons

2 Pins
Collection by
Swatch Seasons TVC
two billboards on the side of a building with a clock in front of them
Swatch Seasons
With ambitious sales targets, a limited communications budget, and a message-crowded festive period, the launch of the limited edition Perles D’Encre Swatch presented a commercial challenge. Integrating stunning creative execution with smart consumer touchpoint planning ensured we achieved that all-important cut-through and engagement and a target-busting rate of sale.