Once you've setup your site to take IAB Standard Ads, there are some non-standard ad units you also might consider adding to the mix.
Use IAB standard ads to simplify your sites design as well as the buying & selling process of online advertising.
The ad unit is an IAB standard ad unit with the dimensions of 300 pixels wide by 600 pixels tall. ads are also known as a Monster MPU, Half Page Unit (HPU) or Filmstrip.
The ad size is an IAB standard ad unit with the dimensions of 160 pixels wide by 600 pixels tall. This ad size is known as a skyscraper ad, a super skyscraper or sometimes a wide skyscraper
A ad is usually placed at the top of a page, so as to be seen by the user immediately when the page loads. Leaderboard ads are possibly the most valuable/costly as they generally perform really well. Find out more.
This ad size is also known as an MPU in the UK. In the US a is know as a Med Rec, MREC, or Medium Rectangle.
Do you know your CPM from your eCPM, RPM, and vCPM? Then try our Online Advertising Glossary. Use it to cut through the jargon (and keep ahead of the competition).