Ad Sizes

Collection by The Online Advertising Guide • Last updated 5 weeks ago

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Everything you need to know about the most prevalent ad sizes available within the world of online advertising.

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The 320x480 ad unit is a mobile ad with the dimensions of 320 pixels wide by 480 pixels tall. This ad size is known as a Mobile Interstitial. #Digital Marketing | #DisplayAdvertising | #Mobile

320x480 Mobile Interstitial

What is a 320×480? The 320×480 ad unit is a mobile ad with the dimensions of 320 pixels wide by 480 pixels tall. This ad size is known as a Mobile Interstitial. This ad size is intended to be a full-screen ad on smartphones. Interstitial technically means an ad which appears between two pages. This means […]

A 300×250 is listed as a top performing ad unit by Google AdSense, so is definitely worth a shot for new websites. This fact alone means it should certainly be implemented instead of the smaller 300×50 if possible.

320x50 (Mobile Leaderboard) Definition

A 320x50 ad unit isknown as a Mobile Leaderboard and is one of the smallest ad sizes available. Despite that is one of AdSenses best performers so it ...

This ad size is known as a Large Mobile Banner, and is the big brother of the 320×50 and 300×50 ad units. A 320×100 ad unit is most commonly used as an ad on smart phones, and is the largest of the mobile-specific banner ads.

320x100 (Large Mobile Banner) Definition

320x100 (aka a Large Mobile Banner) is a top performing ad unit in Google AdSense. This ad unit is the largest available mobile-specific banner.

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There are so many display ad sizes out there, that it can be an overwhelming task to know just what to do with them. To make your life simpler, we have categorised the most common ad sizes and put with them simple instructions on where they should go in this useful infographic. #Display Advertising | #DigitalMarketing | #Websites

Display Ad Sizes And Where To Put Them

Read our ad size guide to find out everything you need to know about the most used ad sizes in online advertising, and which ones are most suitable for you.

320x480 Mobile Interstitial

320x50 (Mobile Leaderboard) Definition

A 320x50 ad unit isknown as a Mobile Leaderboard and is one of the smallest ad sizes available. Despite that is one of AdSenses best performers so it ...

320x50 (Mobile Leaderboard) Definition

A 320x50 ad unit isknown as a Mobile Leaderboard and is one of the smallest ad sizes available. Despite that is one of AdSenses best performers so it ...

An Overlay (or Floater as they are known in the US) is an IAB standard ad unit which appears as a kind of pop-up within the page the user is viewing. #DigitalMarketing | #DisplayAdvertising | #Websites

Overlay Definition

Find out everything you need to know about Overlays/Floaters in online advertising whether adding one to your site or buying advertising space using them

320x100 (Large Mobile Banner) Definition

320x100 (aka a Large Mobile Banner) is a top performing ad unit in Google AdSense. This ad unit is the largest available mobile-specific banner.

The 336×280 large rectangle is a highly successful ad unit on AdSense. This is both in terms of performance and the eCPM it commands. However it is not very common on other ad networks. This is why it was delisted by the IAB in 2011 in favour of the 300×250 ad unit. #DigitalMarketing | #OnlineAdvertising | #DisplayAdvertising

336x280 (LREC) Definition

Find out everything you need to know about the 336x280 ad unit, also known as a Large Rectangle or LREC. This ad unit has been delisted however in future...

Billboards are sometimes used as regular ad units., but they are mainly used as 'Push Downs'. This means they are intended to go across the top of a site when it first loads, pushing down the content. #DigitalMarketing | #OnlineAdvertising | #DisplayAdvertising

970x250 (Billboard) Definition

Find out everything you need to know about the 970x250 ad unit, also known as a Billboard. This ad unit was designated as a rising star however...

Despite being designated as an IAB Standard Ad, the 970×90 ad is pretty rare across the internet. It was intended to upgrade the 728×90, in the same way that the 300×600 was meant to replace the 300×250. However, while it does offer more space it never became that popular. #DigitalMarketing | #OnlineAdvertising | #DisplayAdvertising

970x90 (Super Leaderboard) Definition

Find out everything you need to know about the 970x90 ad unit, also known as a Super Leaderboard. This ad unit was designated as a rising star however...

This was the size of the very first online banner ad, and it was called just that - a banner. You still see these around sometimes, but they really don't perform very well. #DigitalMarketing | #OnlineAdvertising | #DisplayAdvertising

468x60 (Banner) Definition

Find out everything you need to know about a 468x60 (Banner) ad unit in online advertising whether adding one to your site or using one for advertising ...

The old version of a skyscraper ad was tall and skinny, It's been replaced by the fatter 160x600, which itself has mostly been replaced by the even fatter 300x600. #DigitalMarketing | #OnlineAdvertising | #DisplayAdvertising

120x600 (Skyscraper) Definition

Find out everything you need to know about a 120x600 (skyscraper) ad unit in online advertising whether adding one to your site or using one for advertising

A standard ad is what you see on most pages on the internet, and they come in three main sizes: 728×90, 300×250 and 160×600. #DigitalMarketing | #OnlineAdvertising | #DisplayAdvertising

Standard Ad Unit Definition

Use IAB standard ads to simplify your sites design as well as the buying & selling process of online advertising. Find out more.

Apart from the three standard ad units, there are a few other legitimate and widely used non-standard ad units. #DigitalMarketing | #DisplayAdvertising | #Websites

Non-Standard Ad Unit Definition

Once you've setup your site to take IAB Standard Ads, there are some non-standard ad units you also might consider adding to the mix.

This ad size is also known as an MPU in the UK. In the US a 300×250 is know as a Med Rec, MREC, or Medium Rectangle. #DigitalMarketing | #DisplayAdvertising | #Websites

300x250 (MPU) Definition

Find out everything you need to know about an MPU meaning a 300x250 (AKA Med Rec or MREC) ad unit in whether adding one to your site or using it to ...

A 728×90 ad is usually placed at the top of a page, so as to be seen by the user immediately when the page loads. Leaderboard ads are possibly the most valuable/costly as they generally perform really well. Find out more... #DigitalMarketing | #DisplayAdvertising | #Websites

728x90 (Leaderboard) Definition

What is a leaderboard? A leaderboard ad is a 728x90 banner ad used in online advertising. The leaderboard size is 728 pixels wide by 90 pixels tall.

The 300×600 ad unit is an IAB standard ad unit with the dimensions of 300 pixels wide by 600 pixels tall. 300×600 ads are also known as a Monster MPU, Half Page Unit (HPU) or Filmstrip. #DigitalMarketing | #DisplayAdvertising | #Websites

300x600 (HPU) Definition

Find out everything you need to know about a 300x600 Half Page Unit (also know as a Monster MPU) ad unit in online advertising whether adding it to your ...