Digital Marketing Definitions

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Do you know your CPM from your RPM, eCPM and CPvM? Stay ahead of the competition with our #digital #marketing definitions.

The Online Advertising Guide
User Journey means the actions a user takes and the pages a user will pass through on a site before reaching their goal. Improving your users' journeys will make them like you more! #DigitalMarketing | #Websites

User Journey Definition

User Journey means the pages a user will pass through on a site. It can be used to evaluate a specific goal, ie "Let's improve the user journey leading to the sales page".

Facebook doesn't calculate Engagement Rate in the same way as other social networks. Their focus is on broad appeal, rather than posts being intensely interesting to some. Learn more about their unique measure, how to calculate and where to find the metrics for it (as Facebook keeps them well hidden). #Facebook | #DigitalMarketing | #SMM

Facebook Engagement Rate Definition

Facebook Engagement Rate Versus Standard ER Engagement rate, in general, is calculated as the number of engagements divided by the number of times a piece of content was seen (all multiplied by 100 to turn it into a percentage). The point of this measure is to work how likely content is to be engaged with […]

An Influencer is essentially the internet version of a celebrity. The unofficial definition of an influencer says that you need at least 10,000 followers to be classed as an influencer, but the truth is more nuanced than that. You need to be able to influence the decision making power of your followers on social media. If you can do that, then advertisers will pay you to advertise their brand. #Influencer | #DigitalMarketing You Can Do, Did You Know, Marketing Definition, How To Influence People, Decision Making, Definitions, Behavior, Knowing You, Digital Marketing

Influencer Definition

An Influencer is essentially the internet version of a celebrity. The unofficial definition of an influencer says that you need at least 10,000 followers to be classed as an influencer, but the truth is more nuanced than that. You need to be able to influence the decision making power of your followers on social media. […]

E-A-T stands for Expertise, Authoritativeness and Trustworthiness. It is a concept that Google’s Quality Raters use when testing the search results to judge whether a website and the author of a page knows what they are talking about.   #SEO | #DigitalMarketing | #Google Marketing Definition, Google Search Results, Online Advertising, Definitions, Did You Know, Seo, Knowing You, Digital Marketing, Competition

E-A-T

E-A-T stands for Expertise, Authoritativeness and Trustworthiness. It is a concept that Google’s Quality Raters use when testing the search results to judge whether a website and the author of a page knows what they are talking about. Quality Raters are the workforce who manually check Google search results in order to see if their […]

A Post-Click Conversion, or PC Conversion is when a user converts after a click. This click can occur anywhere (on a link, an ad, an email, etc). Marketing Definition, Definitions, Did You Know, Conversation, Knowing You, Digital Marketing, Window, Shit Happens, Link

Post-Click Conversion Definition

A Post-Click Conversion, or PC Conversion is when a user converts after a click. This click can occur anywhere (on a link, an ad, an email, etc).

IAB stands for the Interactive Advertising Bureau (or Internet Advertising Bureau in the UK). They are a trade body for online advertising who have helped define online advertising since Marketing Definition, Internet Advertising, Definitions, About Uk, Digital Marketing, Competition, Amazing

IAB Definition

The Internet Advertising Bureau - the industry board for online advertising in the UK. This is not a regulatory body.

A post is generic term for anything you put on social media or a blog. It can also be used a verb (ie “I posted that on Facebook”).  #DigitalMarketing | #SMM | #Blogging Marketing Definition, Online Advertising, Definitions, Did You Know, Physics, Knowing You, Digital Marketing, Acting, Blogging

Post Definition

A post is generic term for anything you put on social media or a blog. It can also be used a verb (ie "I posted that on Facebook").

GDPR stands for General Data Protection Regulation. It is the updated legal framework in the EU for the collection and management of data, which came into effect in May Marketing Definition, General Data Protection Regulation, Online Advertising, Definitions, Digital Marketing, Competition, Management, Business, Collection

GDPR Definition

GDPR stands for General Data Protection Regulation. It is the updated legal framework in the EU for the collection and management of data, which came into effect in May 2018. These regulations cover data both online and offline for all EU citizens regardless of where the business they are dealing with is situated. For online […]

The banner ad unit is an IAB standard ad unit also known as is known as a Leaderboard Banner, Super Banner or just a Leaderboard. Advertising Space, Display Advertising, Video Advertising, Online Advertising, Marketing Definition, Z Index, Definitions, Digital Marketing

728x90 Definition

What is a leaderboard? A leaderboard ad is a 728x90 banner ad used in online advertising. The leaderboard size is 728 pixels wide by 90 pixels tall.

Frequency is the number of times an ad is seen can determine how effective it is. 3 times per 24 hours is generally the most effective frequency. Marketing Definition, Online Advertising, Make More Money, When Someone, Definitions, Need To Know, Digital Marketing, Campaign

Frequency Definition

Find out when to ask for a frequency cap when advertising online, and everything else you need to know about capping how often your ads appear.

The ad unit is an IAB standard ad unit with the dimensions of 300 pixels wide by 250 pixels tall. This ad size is also known as an MPU in the UK, or Med Rec, MREC, or Medium Rectangle in the US. Display Advertising, Online Advertising, Marketing Definition, Best Ads, Definitions, Need To Know, Breakup, About Uk, Knowing You

300x250 Definition

Find out everything you need to know about a 300x250 (MPU) ad unit in online advertising whether adding one to your site or using one for advertising ...

Optimising means making changes to improve performance. It is a catchall term in digital marketing. It can be used to refer to any process that alters how a campaign is delivering, to improve it’s performance. Marketing Definition, Online Advertising, Alters, Definitions, Digital Marketing, Competition, Campaign

Optimising Definition

In online advertising Optimising refers to the process of altering how an Ad Campaign is delivering to improve it’s performance.

Conversion is the generic term used for an action or acquisition completed on a CPA campaign. Basically if you are trying to track something like how many sales an online ad has generated, a conversion is when the thing that you want to happen, happens. Marketing Definition, Confirmation Page, Marketing Goals, Online Advertising, Lead Generation, Definitions, Conversation, Knowing You, Digital Marketing

Conversions Definition

What does Conversion mean? In online advertising "Conversion" is the generic term used for an action or acquisition completed on a CPA campaign...

Social Media Marketing (or SMM) is the blanket term for any type of marketing using social media.   #DigitalMarketing | #SocialMediaMarketing | #SMM Content Marketing, Social Media Marketing, Digital Marketing, Marketing Definition, Brand Building, Online Advertising, Business Goals, Influencer Marketing, Definitions

Social Media Marketing (SMM) Definition

Social Media Marketing (or SMM) is the blanket term for any type of marketing using social media. This includes: Organic Posting – people posting on their own profile or on their business Social Media Advertising (or SMA) – Paid adverts, or boosting posts Social Media Optimising (or SMO) – Similar to SEO, but for social media platforms. This […]

Above The Fold in online advertising (or ATF) refers to the viewable space on a webpage when it first loads.   It is a term taken from print media. The ‘fold’ used to mean the literal fold in a newspaper, but on a computer has come to mean the bottom of a users screen before scrolling down.   #DigitalMarketing | #OnlineAdvertising | #Websites Advertising Space, Online Advertising, Marketing Definition, Newspaper, Definitions, Knowing You, Digital Marketing, Magazine

Above The Fold (ATF) Definition

Above The Fold in online advertising (or ATF) refers to the viewable space on a webpage when it first loads. It is a term taken from print media. The ‘fold’ used to mean the literal fold in a newspaper, but on a computer has come to mean the bottom of a users screen before scrolling down. #DigitalMarketing | #OnlineAdvertising | #Websites

The advantages of being a small business are often overlooked because the precarious nature of competing against larger companies. Business Definition, Marketing Definition, Small Company, Online Advertising, Definitions, Larger, Digital Marketing, Competition, Nature

Small Business Definition

AKA SME (Small To Medium Enterprise) or SMB (Small to Medium Business). Official definitions of a “Small Business” vary from country to country and industry to industry. The definition is usually based on the number of employees. It varies by industry as it is often based on a company’s relative size compared to its competitors. […]