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Branding resources

Brand strategy, brand styling and brand storytelling resources to support your business.
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Brand strategy elements
When building your business, having a clear brand strategy is essential. Here, I begin by introducing the three core elements, as I call them in my design practice; brand foundations, brand positioning and brand essence.
These Are The Days | Brand Designer & Creative Mentor
These Are The Days | Brand Designer & Creative Mentor
Brand strategy basics
Introducing the three core elements, as I call them in my design practice; brand foundations, brand positioning and brand essence. Together these key ingredients form the blueprint for creating meaningful and memorable connections with your audience and can help you gain clarity, feel confident and be decisive.
These Are The Days | Brand Designer & Creative Mentor
These Are The Days | Brand Designer & Creative Mentor
A venn diagram in colours of rose, teal and mustard with the words foundations, positioning and essence. Feel Confident, Storytelling, Fashion Branding, Foundation
Brand strategy elements
Discover more about the core elements of a brand strategy; brand foundations, brand positioning and brand essence. Together these key ingredients form the blueprint for creating meaningful and memorable connections with your audience and can help you gain clarity, feel confident and be decisive.
These Are The Days | Brand Designer & Creative Mentor
These Are The Days | Brand Designer & Creative Mentor
A photo of a mug with the words 'let me overthink about it' sits above the title 'Discover the 3 core elements of a brand strategy' 3 Things, Of Brand, Element
Discover the 3 core elements of a brand strategy
Time to minimise analysis paralysis and understand how simple the fundamentals of brand strategy can be? Here, I outline the three cornerstones: brand foundations, brand positioning, and brand essence. Collectively, these elements serve as your roadmap for establishing impactful and lasting relationships with your target audience, enabling you to make confident decisions with a clear sense of direction.
These Are The Days | Brand Designer & Creative Mentor
These Are The Days | Brand Designer & Creative Mentor
The words '3 questions to help you reconnect with your brand' feature over an image of a woman staring into the distance. There are rolling hills behind her. Take Stock, Can You Take, Breakthrough, Your Story, Answers, Reflection
3 questions to help you reconnect with your brand
Answer these three questions to help you reconnect with your brand. 1. How far have you come this year? 2. Can breakdowns make space for breakthroughs? 3. What steps can you take to reconnect with your story? Read my blog for more insights.
These Are The Days | Brand Designer & Creative Mentor
These Are The Days | Brand Designer & Creative Mentor
Elevate your brand story with design
Your brand story is a powerful communication tool. And if you can create a brand style that reflects it – using colour and imagery to enhance your message – you can turn your words into something even more meaningful. Moving your audience from faraway admirers to members of your community is, in my view, influenced by how well you marry great stories with great design. Want to learn more?
These Are The Days | Brand Designer & Creative Mentor
These Are The Days | Brand Designer & Creative Mentor
The words 'Stop overthinking & create a clear brand strategy' feature over a photo of a glass mug with the words 'let me overthink about it'. Small Business Resources, Creative Business
Stop overthinking & create a clear brand strategy
Would you like to stop overthinking and start to work on creating a clear brand strategy? When building your business, having a clear brand strategy is essential. Here, I help you understand the key components of brand foundations, brand positioning and brand character.
These Are The Days | Brand Designer & Creative Mentor
These Are The Days | Brand Designer & Creative Mentor
Inside Story newsletter sign up
Become a part of my Inside Story email community and gain access to insights on building a meaning and memorable brand identity. Join me behind-the-scenes as I share the latest updates from the studio, and as a bonus, receive my complimentary guide: Crafting Your Brand Story.
These Are The Days | Brand Designer & Creative Mentor
These Are The Days | Brand Designer & Creative Mentor
Sarah creates a logo for a client on her iPad. The words 'elevate your brand story' feature above the image. Simple Way, Brand You
Elevate your brand story
Your brand story can be such a powerful communication tool. And if you can create a brand style that reflects it – using colour and imagery to enhance your message – you can turn your words into something even more meaningful. Here, I'm sharing a few simple ways to lay the foundations for your brand style, which will help you enhance your brand story. Over time, these steps can help to create more consistency and familiarity.
These Are The Days | Brand Designer & Creative Mentor
These Are The Days | Brand Designer & Creative Mentor
Crafting a branding moodboard
A branding moodboard can set the tone for a project and ensure everyone involved has a feel for (and agrees on) the visual direction for a brand identity. But there’s also value in crafting a branding moodboard that you can refer to for assurance and inspiration as you build your business and make creative decisions.
These Are The Days | Brand Designer & Creative Mentor
These Are The Days | Brand Designer & Creative Mentor
The words 'Sign up for my seasonal letters and download my free guide' feature on a cream background. Lettering Download, How To Memorize Things, Knowledge
Sign up for my seasonal letters
Sign up for my seasonal letters and download my free brand storytelling guide. Upon joining my Inside Story email community you'll also benefit from insider knowledge on building a memorable brand identity and fostering meaningful connections with your audience.
These Are The Days | Brand Designer & Creative Mentor
These Are The Days | Brand Designer & Creative Mentor
Sarah is photographed from behind, sitting at a wooden table, working on her laptop. Behind The Scenes, Letters, Seasons, Creative, Bonus
Inside Story - seasonal newsletter
Join my Inside Story email community and receive my seasonal newsletter with behind-the-scenes access to the latest studio updates. As a special bonus, you'll also receive my comprehensive guide: Crafting Your Brand Story.
These Are The Days | Brand Designer & Creative Mentor
These Are The Days | Brand Designer & Creative Mentor
A graphic image with the words BRAND STRATEGY BASICS: The core elements of a brand strategy Traditional Advertising, Website Content
The core elements of a brand strategy
Want to spend less time overthinking and more time understanding the basics of brand strategy? Read my blog to learn more about brand strategy basics the core elements; brand foundations, brand positioning and brand essence. Together these key ingredients form the blueprint for creating meaningful and memorable connections with your audience and can help you gain clarity, feel confident and be decisive.
These Are The Days | Brand Designer & Creative Mentor
These Are The Days | Brand Designer & Creative Mentor
Sign up for my Inside Story letter & receive my brand storytelling guide
Join my Inside Story email community and get the scoop on creating a memorable brand identity and meaningful connection with your audience. I’ll take you behind-the-scenes and share the latest from the studio, and you’ll also receive my free guide: Crafting your Brand Story.
These Are The Days | Brand Designer & Creative Mentor
These Are The Days | Brand Designer & Creative Mentor
Brand essence - personality, voice & story
Brand essence defines how your business behaves and interacts with your target audience. It reveals your traits through actions, behaviours, and choices, which might be caring and empathic or powerful and innovative. By developing brand qualities that speak to your audience, you can establish a deeper connection with them, creating loyalty and cultivating positivity.
These Are The Days | Brand Designer & Creative Mentor
These Are The Days | Brand Designer & Creative Mentor