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Decora for days

The aesthetic for all things cute and colorful

August 9, 2021

Originating from the streets of Harajuku, this Japanese fashion style is gaining momentum across the globe with its mix of playful patterns and stacked accessories.

Refinery29 travels to Harajuku to explore the Decora fashion movement. Our host Asha Leo talks to Kureabyashi and FRUiTS founder, Shoichi Aoiki. Japanese Street Fashion, Tokyo Fashion, Harajuku Fashion, Harajuku Style, Kawaii Fashion, Japanese Streets, Lolita Fashion, Gyaru, Fruits Magazine

Japanese Street Fashion

Harajuku Fashion

Japanese Streets

Fruits Magazine

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Tokyo Street Fashion, Japanese Street Fashion, Japan Fashion, Harajuku Girls, Harajuku Fashion, Kawaii Fashion, Lolita Fashion, Grunge Style, Soft Grunge

Tokyo Street Fashion

Japanese Street Fashion

Harajuku Fashion

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Inspiring Ideas

Decora stickers Japanese Street Fashion, Tokyo Fashion, Harajuku Fashion, Harajuku Style, Cute Fashion, Girl Fashion, Lolita Fashion, Little Mermaid Backpack, Rainbow Socks

Japanese Street Fashion

Harajuku Fashion

Little Mermaid Backpack

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Kawaii Jewelry, Cute Jewelry, Funky Jewelry, Holographic Choker, Blackpink Square Up, Kandi Bracelets, Rainbow Aesthetic, Rainbow Brite, Calamari

Holographic Choker

Blackpink Square Up

Kandi Bracelets

Rainbow Aesthetic

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Harajuku Fashion, Kawaii Fashion, Retro Fashion, Harajuku Style, Pastel Fashion, Unique Fashion, Style Fashion, Red Aesthetic, Aesthetic Clothes

Harajuku Fashion

Aesthetic Clothes

Storenvy

Dolls Kill x Care Bears Interstellar Soulmates Pinafore Dress because you’re the greatest pal in the galaxy! You’re surfing the stars in this clear PVC pinafore dress with Cheer Bear and Bedtime Bear playing in the stars printed all over, adjustable straps, O-ring connector at the back, and zip closure. Harajuku Fashion, Kawaii Fashion, Emo Fashion, Black Planet, Care Bears, Pinafore Dress, Overall Dress, Kawaii Clothes, Purple Dress

Harajuku Fashion

Dolls Kill

Phone, Keys, Wallet! All of the essentials fit into this perfectly pink heart shaped purse. Can be used as a cross body or as a wristlet with interchangeable straps Width: 6 1/2" Length: 6" Closet Colors, Pretty Outfits, Pretty Clothes, Harajuku Fashion, Character Outfits, Online Boutiques, Other Accessories, Saddle Bags, Heart Shapes

Harajuku Fashion

Character Outfits

Online Boutiques

Other Accessories

My Violet

私たちが過ごした“平成”を、メイクとともにプレイバック！ | ガールフイナム Photography Women, Creative Photography, Portrait Photography, Fashion Photography, Makeup Photography, Pose Reference Photo, Art Reference, Photographie Portrait Inspiration, Happy Hippie

Photography Women

Creative Photography

Portrait Photography

Fashion Photography

Makeup Photography

Pose Reference Photo

Photographie Portrait Inspiration

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hello kitty jacket & yip-yip monster leggings! --Harajuku Guy in Colorful Fashion Japanese Streets, Japanese Street Fashion, Tokyo Fashion, Harajuku Fashion, Harajuku Style, Fashion 2014, Fashion Ideas, Tokyo Street Style, Harajuku Girls

Japanese Streets

Japanese Street Fashion

Harajuku Fashion

Tokyo Street Style

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Oct 2013: Creamy Sauce is wearing pastel graphic top from Thank-You Mart, a shooting star-print skirt bought at auction, a pannier, green tights, leg warmers, silver creepers from Shimamura. Decora accessories came from 6%DOKIDOKI; Claire’s; handmade – hair clips, “Happy Birthday” glasses, a Lego and fruits necklace, plush toys, bubble blowers, pink lace fingerless gloves, countless colorful bead bracelets, a cross ring, candy, a pinwheel, and a 6%DOKIOKI giraffe backpack. Estilo Harajuku, Harajuku Girls, Harajuku Fashion, Kawaii Fashion, Lolita Fashion, Cute Fashion, Harajuku Style, Fashion Styles, Fashion Women

Estilo Harajuku

Harajuku Fashion

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Drawing Cartoon Characters, Cartoon Drawings, Doodle Drawings, Fashion Backpack, 2d Bags, Harley Quinn, Design Bleu, Unisex, Outfits

Drawing Cartoon Characters

Cartoon Drawings

Doodle Drawings

Fashion Backpack

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Summer Preschool Activities, Cute Youtubers, Cute Donuts, Stress Toys, Rainbow Aesthetic, Aesthetic Painting, Bear Cakes, All Things Cute, Squishies

Summer Preschool Activities

Rainbow Aesthetic

Aesthetic Painting

All Things Cute

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Harajuku Boy in Kobinai Pink Floral Jacket, Vintage Pink Pants & Pink Vans Sneakers Japanese Street Fashion, Tokyo Fashion, Harajuku Fashion, India Fashion, Pink Pants Outfit, Pink Outfits, Quirky Fashion, Pink Fashion, Kawaii Fashion

Japanese Street Fashion

Harajuku Fashion

Pink Pants Outfit

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Premium Quality: Ultra detailed finish HD screen printing: intense colors, exceptional rendering A product bought = 1 free tenders for team 🐔 Colors: Multicolor in Black or White Suitable for women, men and chickens Composition: 100% ultra-resistant polyester Thick & warm Machine washable at 86°F Standard delivery: Offered Streetwear sweater: rainbow striped Whether it is for its style or for its Rainbow striped, this sweater has everything to satisfy a member of the streetwear community. T Rainbow Outfit, Rainbow Fashion, Rainbow Clothes, Lgbt, Vintage Sweaters, Black Sweaters, Pride Outfit, Rainbow Sweater, Harajuku Fashion

Rainbow Fashion

Rainbow Clothes

Vintage Sweaters

Rainbow Sweater

Harajuku Fashion

SreetWear Clothings

SreetWear Clothings

Japanese students sporting colorful kawaii looks while out and about on the street in Harajuku. Japan Street Fashion, Tokyo Street Style, Tokyo Fashion, Harajuku Fashion, Harajuku Girls, Harajuku Japan, Japanese Harajuku, Harajuku Style, Look Fashion

Japan Street Fashion

Tokyo Street Style

Harajuku Fashion

Japanese Harajuku

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Go Ahead, Put Some Stickers On Your Face Beauty Editorial, Editorial Fashion, Face Lace, How To Make An Envelope, Face Stickers, Face Photography, Aesthetic Painting, Lip Art, Beauty Trends

Beauty Editorial

Editorial Fashion

How To Make An Envelope

Face Photography

Aesthetic Painting

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Bead Jewellery, Beaded Jewelry, Beaded Necklaces, Jewelry Findings, Bracelet Designs, Necklace Designs, Fashion Bracelets, Fashion Jewelry, Jewelry Bracelets

Beaded Necklaces

Jewelry Findings

Bracelet Designs

Necklace Designs

Fashion Bracelets

Fashion Jewelry

Jewelry Bracelets

Embers

The next best thing to plucking a beautiful flower from a tree and tucking it into your tresses! Handmade in NYC with multi-faceted rainbow hued beads. Dazzling worn solo or worn in a bouquet of clips Handed beaded flower affixed to a metal barrette. Dimensions: 4.25” x 1.75” All jewelry is made by hand to order. Jewelry will ship 2 weeks from order date (if not sooner!) Barrette, Pearl Hair Pins, Butterfly Hair, Beads And Wire, Handmade Beads, Cute Jewelry, About Hair, Hair Bows, Hair Clips

Pearl Hair Pins

Susan Alexandra

Susan Alexandra

super rare male kawaii / decora fashion style ... Kanata, 19 years old, student | 20 April 2015 | #Fashion #Harajuku (原宿) #Shibuya (渋谷) #Tokyo (東京) #Japan (日本) Japanese Street Fashion, Tokyo Fashion, Harajuku Fashion, Kawaii Fashion, Cute Fashion, Korean Fashion, Girl Fashion, Fashion 2015, India Fashion

Japanese Street Fashion

Harajuku Fashion

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Was created at the foot of a rainbow Premium quality: ultra detailed definition Composition: 100% synthetic Tissu (vegan) This pair does not have a predefined gender Highlights your membership in the LGBT community LGBT Certified: This product is Mixed Machine washable at 86°F Standard delivery: Offered Proud Color: Shoes Celebrate Pride every day of the year with our Proud Color Shoes in your community colors! A perfect excuse to wear your LGBT flag colors on every outing. By the way, this is y Women's Shoes, Lace Up Shoes, Cute Shoes, Shoes Sneakers, Swag Shoes, Rainbow Sneakers, Rainbow Shoes, Colorful Sneakers, Rainbow Colors

Rainbow Sneakers

Colorful Sneakers

These hair clips are unique and on trend. Super cute to hold hair back, layered, or even above a pony tail or bun!!! Dimensions: approx 1.2 x 5.7 cm Polymer Clay Miniatures, Polymer Clay Crafts, Diy Clay, Polymer Clay Earrings, Kids Hair Clips, Paper Crafts Origami, Wedding Gifts For Bridesmaids, Cute Clay, Diy Schmuck

Polymer Clay Miniatures

Polymer Clay Crafts

Polymer Clay Earrings

Kids Hair Clips

Paper Crafts Origami

Wedding Gifts For Bridesmaids

Lu & Ken Co.

Diy Jewellery, Cute Jewelry, Beaded Necklace, Necklaces, Summer Accessories, Beads And Wire, Aesthetic Fashion, Pranks, Handmade Bracelets

Beaded Necklace

Summer Accessories

Aesthetic Fashion

Handmade Bracelets

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Painted Vans, Painted Sneakers, Painted Shoes, Tie Dye Shoes, Vans Checkerboard Slip On, Rainbow Vans, Design Your Own Shoes, Tenis Vans, Shoes

Painted Sneakers

Vans Checkerboard Slip On

Design Your Own Shoes

Vans

Kawaii Decora Accessories & Mario Bros. Ring Japanese Street Fashion, Tokyo Fashion, Harajuku Fashion, Kawaii Fashion, Harajuku Style, Kawaii Jewelry, Kawaii Accessories, Funky Fruit, Harajuku Girls

Japanese Street Fashion

Harajuku Fashion

Kawaii Accessories

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