“It needed to be functional, a workhorse”: Arket’s in-house team on its brand identity
Earlier this year it was announced that a new high-street brand was launching, Arket, a name deriving from the Swedish translation, meaning “sheet of paper”. On the surface, the branding is simplistically elegant and evocative of its values and products.
Mesh Travel Organisers - Black - Bags & Accessories - ARKET
Three lightweight zip bags for easy packing and organising travel items. Durable see-through mesh fabric allows to see the content of the case. Ideal both for travel and day-to-day use. Size 15.5 x 10.5 cm (small), 22 x 15.5 cm (medium), 31 x 22 cm (large) Flat and soft construction for compact storage when not in use Bags & Accessories > Travel Accessories
Merino Roll-Neck Jumper - Dark Blue/Beige/Red - Knitwear - ARKET
A superfine merino wool quality provides this plain jersey knitted jumper with a soft feel and a lustrous surface. A classic roll-neck style with a relaxed fit and slightly dropped shoulder.Plain knitted, 16 gaugeRib-knitted trimmingsCertified according to the Responsible Wool Standard (CU 1244999)The wool comes from non-mulesed sheep and is certified according to the Responsible Wool Standard (RWS) – an independent, voluntary standard ensuring that wool from certified farms is properly…
Alpaca Blend Knitted Tunic - Blue - Knitwear - ARKET
The mix of alpaca and RWS certified merino wool gives a soft and cosy feel to this slightly oversized knitted tunic. Polyamide has been added for a lightweight effect and the elastane helps to keep the shape of the garment. Plain knitted in 5 gauge, 1 plyRib-knitted neckline, cuffs and hemline Certified according to the Responsible Wool Standard (CU862581)The wool comes from non-mulesed sheep and is certified according to the Responsible Wool Standard (RWS) – an independent, voluntary…
Mohair Blend Jumper - Dark Beige - Knitwear - ARKET
Loosely knitted for a featherlike look, this warm jumper has a regular fit. Its wide ribbed trims are enhanced with Lycra® for good recovery. Melange yarn adds depth and highlights the texture of the garment. Raglan sleeves. Fully-fashioned knitting gives a natural fall on the body and reduces material waste. Knitwear > Crew neck
Cotton Silk Sweatshirt - Dark Blue - Tops - ARKET
Crafted from a smooth French terry fabric made from cotton and silk, this sweatshirt has a soft feel to the touch and a subtle lustre. Cut with a relaxed fit, this is a slightly oversized style detailed with viscose elastic rib trimmings around the neck, cuffs and hemline.Women > Tops > Sweatshirts
Sporty Cotton Socks - Black - Underwear & Loungewear - ARKET
These sport-inspired socks are a soft blend of cotton with added stretch for comfort. A slightly longer style, they feature a ribbed shaft with a contrasting stripe pattern.