When writing your "About page" it's important to remember writing from the point of view of your customers. What they want to know about you, your brand and your practice. Seek to inspire their trust, create a story, express your values and be interesting! To make it simple, here are some guide questions you can answer when creating this page: -What matters to you? -What you do? -How do you do it? -What is your value proposition? What makes you unique? -The people part of your company?