Attitude

Attitude is important because it encompasses consumers, thoughts, behaviors, and feelings. The strength and direction of an attitude can be characterized by: favorability, accessibility, confidence, persistence, and resistance.
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The unique nature and feel- good- message of the "Real Beauty Campaign" by Dove gives the brand a strong positive attitude. Going against the norm is what makes Dove stand out in a positive way!

The unique nature and feel- good- message of the "Real Beauty Campaign" by Dove gives the brand a strong positive attitude. Going against the norm is what makes Dove stand out in a positive way!

Life is good is a brand with a strong positive attitude. The basis of the marketing plan is the power of positivity and the relatively affordable apparel allows its to be a favorable brand for the message it is sending.

Life is good is a brand with a strong positive attitude. The basis of the marketing plan is the power of positivity and the relatively affordable apparel allows its to be a favorable brand for the message it is sending.

Another way to create a strong positive brand is to be easily recalled through accessibility. Apple products are everywhere and their logo is so universally recognizable that its brand has be able to maintain its strength for a long period of time.

Another way to create a strong positive brand is to be easily recalled through accessibility. Apple products are everywhere and their logo is so universally recognizable that its brand has be able to maintain its strength for a long period of time.

Powerful video's like this helps make Dove's Real Beauty campaign even more powerful.

Powerful video's like this helps make Dove's Real Beauty campaign even more powerful.

Domino's did a great job of changing people attitude about their product. When they realized their customers were unhappy with the quality of their product they launched a campaign in which they owned their mistakes and vowed to make changes in the future.

Domino's did a great job of changing people attitude about their product. When they realized their customers were unhappy with the quality of their product they launched a campaign in which they owned their mistakes and vowed to make changes in the future.

In order for consumers to keep a good attitude about a brand, they need to be confident that they will be receiving what they ask for when they ask for it. Chipotle has a great reputation for delivering consistently good food at an efficient rate.

In order for consumers to keep a good attitude about a brand, they need to be confident that they will be receiving what they ask for when they ask for it. Chipotle has a great reputation for delivering consistently good food at an efficient rate.


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