Avis, We Try Harder, 1964 (Bill Bernbach)

Happy Birthday Bill Bernbach

"We Try Harder" campaign of 50 years as the backstory to the Avis brand's general awareness amongst consumers Doyle Dane Bernbach

We Try Harder! In the early 1960s, ads from the car-rental firm Avis highlighted the fact that it was second in size to Hertz. They were so successful that in 1966 Hertz fired back with its own series, including one that said, "For years, Avis has been telling you Hertz is No. 1. Now we're going to tell you why."

The Golden Age of Advertising

Truly engrained in their brand identity, the "we try harder" ads are now classics Doyle Dane Bernbach

Avis 1967

Vintage Avis Ad: Our Avis Girls Will Flirt with You - Sociological Images

AGENCY: Doyle Dane Bernbach ART DIRECTOR: Helmut Krone COPYWRITER: Paula Green

4 Famous Brand Wars: How it made the World a Better and Interesting Place - You The Designer

helmut krone book - Google keresés

Avis "We Try Harder", The Avis slogan has gone down in advertising history as one of the longest-lasting and respected tag lines. This is a philosophy that every Avis employee holds, and has helped Avis earn an outstanding reputation.

Original “We Try Harder” Avis Ad, 1962

Original “We Try Harder” Avis Ad, 1962 Love this ad.hard to believe it was so controversial.

helmut krone book - Google keresés

Avis "We Try Harder", The Avis slogan has gone down in advertising history as one of the longest-lasting and respected tag lines. This is a philosophy that every Avis employee holds, and has helped Avis earn an outstanding reputation.

Avis complaint.

4 Famous Brand Wars: How it made the World a Better and Interesting Place - You The Designer

You don't need Avis

4 Famous Brand Wars: How it made the World a Better and Interesting Place

4 Famous Brand Wars: How it made the World a Better and Interesting Place - You The Designer

Avis: Rock | Advertising Agency: Uncle Grey, Oslo, Norway

The Print Ad titled Avis: Rock was done by Uncle Grey Norway advertising agency for product: Avis Rental Cars (brand: Avis) in Norway.

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