Avis, We Try Harder, 1964 (Bill Bernbach)

Happy Birthday Bill Bernbach

"When you're only you try harder.", Bill Bernbach for Doyle Dane Bernbach, 1962

We Try Harder! In the early 1960s, ads from the car-rental firm Avis highlighted the fact that it was second in size to Hertz. They were so successful that in 1966 Hertz fired back with its own series, including one that said, "For years, Avis has been telling you Hertz is No. 1. Now we're going to tell you why."

The Golden Age of Advertising

Truly engrained in their brand identity, the "we try harder" ads are now classics Doyle Dane Bernbach

Avis 1967

Vintage Avis Ad: Our Avis Girls Will Flirt with You - Sociological Images

AGENCY: Doyle Dane Bernbach ART DIRECTOR: Helmut Krone COPYWRITER: Paula Green

4 Famous Brand Wars: How it made the World a Better and Interesting Place - You The Designer

helmut krone book - Google keresés

Avis "We Try Harder", The Avis slogan has gone down in advertising history as one of the longest-lasting and respected tag lines. This is a philosophy that every Avis employee holds, and has helped Avis earn an outstanding reputation.

helmut krone book - Google keresés

Avis "We Try Harder", The Avis slogan has gone down in advertising history as one of the longest-lasting and respected tag lines. This is a philosophy that every Avis employee holds, and has helped Avis earn an outstanding reputation.

Original “We Try Harder” Avis Ad, 1962

Original “We Try Harder” Avis Ad, 1962 Love this ad.hard to believe it was so controversial.

Avis complaint.

4 Famous Brand Wars: How it made the World a Better and Interesting Place - You The Designer


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Bill Bernbach_Avis

Avis introduced the "We try harder" campaign was in It was written by Mary Wells at Doyle Dane Bernbach.

wow!!  avis rent a car girl winker code ad - 1967 - from vintageadbrowser.com

Vintage Avis Ad: Our Avis Girls Will Flirt with You - Sociological Images

"When you're only No.2, you try harder. Or else.", Bill Bernbach for Doyle Dane Bernbach, 1962

"When you're only you try harder.", Bill Bernbach for Doyle Dane Bernbach, 1962

Avis vs Hertz

4 Famous Brand Wars: How it made the World a Better and Interesting Place - You The Designer

This is part of a special series about great rivalries: between tech…

Was “We Try Harder” the Most Brilliant Ad Slogan of the 20th Century?

Flatacre - Filed under 'Bill Bernbach'

for Avis introduces a new age of advertising, one where the advertisers can be honest with their consumers and turn what could be considered a weakness into a strength

We all want to be known as the first, best, or biggest — don’t we? If someone has already been labeled that before us, what do we do? We work hard, in trying to overtake them.    Well not Avis. Instead, Avis searched for a silver lining in the cloud they found themselves in.

Offensive Marketing Warfare Strategy: Attack the Competition

I should probably ask for this book next time I have a birthday. It's probably out of print and costs a fortune. Maybe I should just quietly blow a bunch of money I don't have on it sometime in the middle of the night on Abebooks or something.

It's probably out of print and costs a fortune. Maybe I should just quietly blow a bunch of money I don't have on it sometime in the middle of the night on Abebooks or something.

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