Howard's interactive campaign for Qantas (his first!) was an object lesson in how to create engagement with a brand, simply by treating the consumer as an intelligent person that you wished to engage in conversation. This interactive approach was the direct opposite of the interruptive model favoured by the 1960's advertising business. (And still very popular with many advertisers today)

Howard's interactive campaign for Qantas (his first!) was an object lesson in how to create engagement with a brand, simply by treating the consumer as an intelligent person that you wished to engage in conversation. This interactive approach was the direct opposite of the interruptive model favoured by the 1960's advertising business. (And still very popular with many advertisers today)

"Is This Your Shirt?" Ad for Eagle Shirtmakers by Howard Luck Gossage

"Is This Your Shirt?" Ad for Eagle Shirtmakers by Howard Luck Gossage

"Pink Air!". Ad for FINA by Howard Luck Gossage

"Pink Air!". Ad for FINA by Howard Luck Gossage

"Free Sample!". Ad for FINA by Howard Luck Gossage

"Free Sample!". Ad for FINA by Howard Luck Gossage

The much anticipated results of the competition, featuring one of the greatest advertising headlines of all time: "New York girl wins kangaroo, her first!"

The much anticipated results of the competition, featuring one of the greatest advertising headlines of all time: "New York girl wins kangaroo, her first!"

Airplane Ad - Howard Luck Gossage

Airplane Ad - Howard Luck Gossage


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Original 'Mad Man' Howard Gossage flying a paper airplane 1967

Original 'Mad Man' Howard Gossage flying a paper airplane 1967

"Be the first highbrow" Ad for Rainer Ale by Howard Luck Gossage

"Be the first highbrow" Ad for Rainer Ale by Howard Luck Gossage

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6a01156fed7f97970c016766b5d5cb970b-800wi

Howard Gossage - Airplane

Howard Gossage - Airplane

Are we about to destroy all of nature?  It seems that the greed of men is about to fulfill the prophecy of the American Indians who said that the white man would not stop until all the land had been destroyed.  My heart is grieving for our beautiful mother earth. Howard Gossage

Are we about to destroy all of nature? It seems that the greed of men is about to fulfill the prophecy of the American Indians who said that the white man would not stop until all the land had been destroyed. My heart is grieving for our beautiful mother earth. Howard Gossage

Irish Coffee ad — Marget Larsen

Irish Coffee ad — Marget Larsen

Howard Gossage - Neiman-Marcus - San Francisco Daily Commercial News, 1961 - Fina vintage ad

Howard Gossage - Neiman-Marcus - San Francisco Daily Commercial News, 1961 - Fina vintage ad

Eagle Shirtmakers — the stripes of kilimanjiro

Eagle Shirtmakers — the stripes of kilimanjiro

Howard Luck Gossage - Portrait

Howard Luck Gossage - Portrait

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