Campaign for Potential - Raising the Roof. You see an abandoned chair on the street and you think "It has the potential to be something beautiful." You see a homeless youth on the streets and you think "Don't make eye contact.
this is a charity poster to get you thinking about all the homeless people. this poster is created the same way a homeless person would write on cardboard to get you to give them any spare change. its simple but effective
UK-based charity DePaul UK has released a new creative campaign that uses the public corners in London to display a series of creative ads featuring thought-provoking messages that reflect typical attitudes towards homeless people.